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When Lou Sandoval was 22, he had one of the most difficult conversations a graduating senior could have with his parents. Sandoval had logged long hours studying biochemistry at DePaul University in Chicago and had been accepted to medical school. He would be not only the first college graduate in his family, but also the first doctor in his extended family. Everyone was thrilled.

And yet, closing in on graduation, Sandoval decided he wanted to pursue a career in business. With no job prospects in sight, he didn’t know how to tell his parents without feeling like he was letting them down. READ MORE AT TRADE ONLY TODAY

Cover letters are a necessary evil: terribly boring to write, but an essential first impression for a potential employer. The person reading your cover letter knows nothing about you, and will have a pile of other letters to sift through, so how do you get their attention?

A well-crafted, creative and honest letter is key. But beware of the pitfalls of following a template or sounding generic. READ MORE AT VOGUE

Netflix's cancellation of "One Day at a Time" has led to an outcry on social media by the show's viewers. And fans of CW's "Jane the Virgin" are preparing to say goodbye to a show entering its fifth and final season.The departure of the two Latino-themed shows demonstrates the challenges such projects still encounter on networks and streaming services.

Networks may feel pressure to tap into the growing Latino population — now the largest minority group in the U.S. — but the shows often receive limited promotions and are on a short leash from executives who want to see good ratings fast. READ MORE AT 89.1FM

When it comes to groceries, US Latino Millennials recognize their seasoning. They are faithful to their heritage, attracted by the smell, taste and familiarity, surely formed in their home experiences.

According to a recent study by Nielsen, 61% of Latino Millennials say they have purchased at Hispanic supermarkets at least once during the past year.

We must bear in mind that, to attract a certain segment of any population, there is a notable difference between knowing where people buy and what they buy.

For example, knowing that 61% of Latino Millennials have shopped at a Hispanic supermarket once in the last year is useful, but it is only part of the story. READ MORE AT ABASTO NEWS

For the more anxiety-prone among us, job interviews can be a total nightmare.

You're sitting across from the hiring manager, trying desperately to convince her that, despite your sweaty palms, shaky knees, and palpitating heart, you are in fact the perfect person for this position.

Most experts will tell you that it comes down to preparation — knowing in advance how you'll answer tricky questions and reflecting on the direction you want your career to take. READ MORE AT INSIDER

The momentum of Latina women in the United States is on the rise and continues to demonstrate that it has a decisive role in the future of the US economy.

The Latina / Hispanic women population in the United States is 28 million; they represent 17% of the total U.S. female population and 9% of the entire population.

According to the most recent Census data, 44% of all Hispanic businesses in the United States are under the control of Latina women. READ MORE AT ABASTO NEWS

Stanford’s Graduate School of Business released its 2018 State of Latino Entrepreneurship Report in January and showed that Latino businesses had grown more than any other demographic group. In 2012, for example, there were 3.3 million businesses in the U.S. owned by Latinos, a growth of 46 percent from 2007. The number of white-owned businesses during the same period actually declined by 6 percent, topping out at 19 million businesses. READ MORE AT TOWNHALL

Cybersecurity is an attractive career for ambitious people and a great way to make the world a better place. If you want a career in cybersecurity, don’t wait. You don’t need to be of a particular age or gender. You don’t need any particular approval or certification or study place to get going. READ MORE AT FORBES

Most people who immigrated to the United States for a chance to live the “American Dream” are more satisfied with their lives in the “land of the free” than those who were born here, according to new research from Florida State University.

A team of researchers, including FSU Assistant Professor of Sociology Dawn Carr, found immigrants from white, Hispanic and other racial groups have higher levels of happiness and overall life satisfaction than those born in the United States. READ MORE AT FLORIDA STATE UNIVERSITY NEWS

Every racial and ethnic minority group in America is making financial gains but not at equal rates, according to the latest Multicultural Economy Report from the University of Georgia.

The annual report calculates the consumer buying power—or total income after taxes—for minority markets in the U.S.: African Americans, Asian Americans, Hispanics and Native Americans. Published by the Selig Center for Economic Growth, a unit of UGA’s Terry College of Business, the Multicultural Economy Report is available for purchase.

The sustained growth of the U.S. economy culminated in an estimated $14.8 trillion of buying power nationally in 2018, an increase of 100 percent since 2000 and 30 percent since 2010, with the biggest percentage gains occurring in minority markets. READ MORE AT UGA TODAY

On Tuesday Facebook reached a historic settlement with civil rights groups that had accused the company of allowing advertisers to unlawfully discriminate against minorities, women, and the elderly by using the platform’s ad-targeting technology to exclude them from seeing ads for housing, jobs, and credit—three areas with legal protections for groups that historically have been disenfranchised. READ MORE AT WIRED

More and more Latino families here are achieving the American dream of homeownership. But that's in sharp contrast to African-American families, who are moving in the opposite direction.

New Census Bureau data released in December showed an estimated 35.5 percent of Portland's Hispanic households owned their homes in 2017, compared to only 28.4 percent of African-Americans. READ MORE AT PORTLAND TRIBUNE

More than 80% of African-Americans and Hispanics – and 7 in 10 of all adults – say they wish there were a better way to prove themselves to lenders. Why is this? Broadly speaking people seeking a credit card, auto loan, mortgage, or any number of products are judged by one simple number: their credit score. READ MORE AT FORBES

The internet has forever altered — and widened — the job-search process, but the basic guidelines for landing work remain very much the same. So let’s review:

1. You can’t find something if you don’t know what you’re looking for. So before starting any job hunt, you need a clear idea of what you want to do, where you want to do it and whom you want to do it for. It will take research, soul-searching and perhaps the help of a mentor or career coach, but being able to target your job search will save you time in the long run.

2. Don’t limit your job hunt to filling out online applications. While it makes you feel as if you’re doing something, it’s rarely cost effective in terms of time and energy. Aim to spend most of your day on real-world efforts. Yes, this means networking and perhaps even cold calling. READ MORE AT THE SEATTLE TIMES

A 2017 report by the National Bureau of Economic Research shows that from 1990 to 2016, women represented less than 10 percent of the entrepreneurial and venture capital labor pool, while Hispanics represented about 2 percent and black people represented less than 1 percent. That was despite participation rates in education programs that led to careers in these sectors being much higher.

“We should be reflective of the larger society we live in,” said Chris Valentine, producer for SXSW Pitch. “If we can create a platform where we can showcase different types of people, then we are doing ourselves and the community a favor.” READ MORE AT STATESMAN

African-Americans and Hispanics breathe in far more deadly air pollution than they are responsible for making, a new study said.

A study looked at who is exposed to fine particle pollution — responsible for about 100,000 American deaths a year — and how much different races are responsible for the pollution based on their buying, driving, and living habits.

Scientists calculate that Hispanics on average breathe in 63% more of the pollution that leads to heart and breathing deaths than they make. READ MORE AT BUSINESS INSIDER

(Chicago)- The Little Village Chamber of Commerce announces the appointment of Blanca R. Soto as the new Executive Director. Blanca previously served as Managing Director and has successfully worked with the Chamber for nearly a decade strengthening business and community relations, increasing business to the corridor and effectively executing the Chambers signature events, including one of the largest and most recognized Mexican Independence Day Parades in the nation.

“On behalf of our Board of Directors, Members and Staff, we congratulate Blanca R. Soto on being selected as our new Executive Director,” said Manny Martinez, President, the Little Village Chamber of Commerce. “We are confident that Blanca will work closely with the Chamber and the community as a whole to continue to strengthen and support commercial growth while preserving our unique cultural identity.”

“I am honored to be given the opportunity to take the Little Village Chamber of Commerce to the next level addressing pressing issues and bringing new opportunities to our corridor,” said Blanca R. Soto, Executive Director, the Little Village Chamber of Commerce. “I plan to work with our members, board and staff to increase and define our economic, cultural and community impact as a Chamber.”

Blanca has worked on many Chamber accomplishments over the years that have included an increase of new business to the corridor, the creation of new partnerships, and being named the United States Chamber of Commerce (USHCC) “Chamber of the Year,” during the 2018 USHCC National Convention in Philadelphia, PA.

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About the Little Village Chamber of Commerce (LVCC)

The Little Village Chamber of Commerce is a membership organization that has represented the interests of local businesses for more than 30 years. Its mission is to promote and support the growth and success of businesses in Little Village and to leverage the community’s unique cultural identity to generate new opportunities. The Chamber works closely with business and community leaders; government agencies; law enforcement; corporate partners; elected officials and others to address the issues that affect the community and the commercial area. For more information, visit www.littlevillagechamber.org

STEM jobs, a crucial part of the global economy, are growing faster than other industries and tend to pay better than the national average, according to the Bureau of Labor Statistics.

Hispanics make up 16 percent of the American workforce, but only 6 percent of scientists and engineers, according to the National Science Foundation.

There is ample opportunity in science, technology, engineering and math, according to Latino engineers in several fields. READ MORE AT NBC NEWS

Hispanics make up 18.1% of the US population with close to 60 million people, and more Hispanic entrepreneurs are serving this population.

According to the 2019 Bank of America Hispanic Small Business Owner Spotlight (PDF), 87% of Hispanic entrepreneurs plan to expand their business this year. This translates to 20% higher than non-Hispanic business owners.

Hispanic business owners get their optimism from the community they serve, family and their employees. And this has led to exceptional growth, exceeding the expectations of owners when they started their venture. READ MORE AT SMALL BUSINESS TRENDS

STEM gets a lot of attention, and employment stats show a dramatic growth in STEM-related occupations. Knowing it’s cool is one thing, but it’s different to know how to foster a love of science in little ones and encourage bigger ones to pursue STEM careers.

Not everyone has a renowned research biologist in their contact list, but thankfully Karen Murchie, Ph.D., Director of Freshwater Research at the Shedd Aquarium in Chicago, shared her thoughts on how parents can encourage their young ones to become scientists. READ MORE AT CHICAGO PARENT