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Purpose Marketing. Meaningful Brands. Social Impact. These are all terms used in the latest shift in brand marketing, reinforcing the research that shows consumers connect to brands that directly support their community, purpose and/or ambitions.

According to research by Accenture, nearly two thirds of the global consumers they surveyed prefer to purchase products and services from companies that stand for a purpose that reflects their values and beliefs and avoid companies that don't. READ MORE AT PR WEEK

Leadership is a critical component in every sector of life. Just as important is the faces of those who hold leadership positions in Corporate America.

Hispanics make up a very small percentage of executive leaders in both the C-suite and on corporate boards in the United States. About 70 percent, or nearly 350 Fortune 500 companies, do not have a single Hispanic on their board. READ MORE AT AL DIA

For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods.

There has been little innovation in these products since the 1970s and 80s when Hispanic immigration into the U.S. boomed, and companies responded with products to meet the new discerning consumer who was looking for authentic Hispanic products. READ MORE AT ABASTO

For many people, any networking event – from conferences to casual meet-ups – can trigger nerves or feelings of discomfort. The stakes can feel even higher for job seekers who hope to make the right connections that lead to new career opportunities. For introverts, such events may seem downright unappetizing, until you learn how to work your strengths. READ MORE AT THE ENTERPRISERS PROJECT

To better understand what's driving of one of the fastest-growing segments of the small business sector, Bank of America recently surveyed more than 300 Hispanic entrepreneurs across the nation. We asked about their motivations, aspirations, and concerns and were pleased to find a strong majority anticipate continued growth and increased revenue in 2019. READ MORE AT THE DAILY HERALD

As public discourse increases around issues of equity getting into college, succeeding there and landing a good job after, some researchers are studying racial disparities in often-overlooked areas such as study abroad.

White students are the overwhelming majority of American college students who travel internationally to study at some point during their college education, an adventure that personally enriches, adds an impressive line to a resume and often translates into academic cache before graduation. READ MORE AT DIVERSE EDUCATION

Diversity and Inclusion has been a trending topic in the HR space for the last few years, as advocates and companies take steps to dismantle institutionalized discrimination in the workplace. Endless research supports the need for diversity in business, and the impact that it can have on team morale, innovation and ultimately, the bottom line.

For instance, HR industry analyst Josh Bersin’s research shows that companies that prioritize diversity and inclusion receive a 2.3x higher cash flow per employee over 3 years.

McKinsey reports that ethnically diverse companies are 33 percent more likely to outperform non-ethnically diverse, citing the likely ability to better win top talent and thereby improve all aspects of their businesses, leading to better returns. READ MORE AT HR TECHNOLOGIST

At Texas Tech University’s medical school, just 4 percent of students are black; 13 percent are Hispanic. And those numbers might soon shrink. Research has shown that’s what happens when schools stop considering race in admissions, and that’s what the school plans to do. READ MORE AT THE ATLANTIC

In New Mexico, 30.7% of businesses are Hispanic owned, while the national average is just 12%, according to a U.S. Census Bureau survey in 2012. With Albuquerque’s unemployment sitting at 4.8% as of February 2019, competition for talent is fierce, with no signs of easing up any time soon. Regardless, the growth-minded approach of Hispanic business owners persists. READ MORE AT ALBUQUERQUE JOURNAL

Diversity and inclusion is quickly becoming a business imperative. Thanks in part to increased scrutiny from the media and social movements, boards of directors, C-suite executives, business and HR leaders are recognizing how discrimination, harassment, and toxic workplace cultures can negatively impact a company’s brand, its ability to attract and retain talent and its financial performance. READ MORE AT CIO

Goldman Sachs Group Inc. is setting targets for hiring minority groups for the first time as it ramps up efforts to diversify its workforce, according to a memo sent by top executives to employees.

The Wall Street bank, which last year said it wanted women to make up half of its entry-level workforce, now is aiming to ensure that 14 percent of new analysts and associates in the Americas are Latino and 11 percent of them black, according to the memo, which was seen by Reuters. READ MORE AT NBC NEWS

If the thought of your next professional gathering already has your skin crawling, you’re not alone. According to LinkedIn’s 2017 global user survey, 80 percent of members say networking is an important avenue for career development, yet over a third find it difficult to know what to say to make and maintain these connections.

Fortunately, science has your back. These research-backed strategies will help keep your nerves at bay and find genuine, mindful connections that make the night memorable, for once. READ MORE AT THRIVE GLOBAL

Last Friday, ComEd hosted its seventh annual Multicultural Media Roundtable at Little Black Pearl in Kenwood. Kicking off the event was an introduction of the new CEO, Joe Dominguez, in which he shared his vision for ComEd and the Chicagoland community. His goals included enabling clean energy growth, keeping energy affordable, adapting to customer needs, supporting vulnerable customers, investing in the community and developing a diverse future workforce.

Michelle Blaise, SVP, Technical Services also took the floor to discuss ComEd’s STEM programs, such as Ideathon, HFS Scholars and Solar Spotlight, that help broaden education among underserved Chicago communities. She also discussed ComEd’s continued efforts to diversify the workforce of the future, highlighting ComEd's Construct program and how the company continues to invest in diverse suppliers.

Lastly, Jane Park, SVP, Customer Operations shared with the roundtable attendees how ComEd is helping its customers through energy efficiency programs, financial assistance programs and customer empowerment programs. The event concluded with excellent questions from the media and a great outlook on the year ahead.

Despite the political and social turmoil facing the nation’s Hispanic population, data suggests the demographic remains resilient in their pursuit in achieving the American dream of homeownership.

In fact, according to a recent report from the National Association of Hispanic Real Estate Professionals, the demographic now accounts for more than 60% of the growth of nation’s homeownership rate within the last 10 years. READ MORE AT HOUSINGWIRE

The devil you know is, presumably, better than the devil you don't. That's why so many of us stay stuck in a job, an industry, or a lifestyle that's not working out.

But making a career change doesn't have to be intimidating. Ask an expert who's done it (or counseled hundreds of people who've done it) and they'll tell you it's about breaking down the transition into bite-size pieces and never letting fear be your guide. READ MORE AT BUSINESS INSIDER

Certain demographics still suffer from lack of health insurance with rates far above the national average. Among the groups less likely to have medical insurance than their counterparts are males, millennials and those who identify as American Indian, Alaska Native, white Hispanic or Latino.

When looking at race and ethnicity, the differences in insurance rates are especially stark, with some groups three times as likely as whites to be without coverage. Twenty-seven percent of both white Hispanics or Latinos, and American Indians or Alaska Natives between the ages of 18 and 64 were uninsured in 2015, U.S. Census data reveals. Comparatively, only 9 percent of whites weren't covered by insurance, whether through Medicaid, exchange plans or employer-sponsored insurance. READ MORE AT DAILY JOURNAL

The Latino population has been growing for years in Massachusetts. Now a new report, by the Mauricio Gaston Institute at UMass Boston, projects that Latinos will comprise 15 percent of the state’s population by 2035.

Phillip Granberry, the senior researcher of the report, attributes the trend to higher fertility rates rather than international migration.

The data from the new report came from projections from the 2010 Census and recent data from the American Community Survey.

Already, about 70 percent of the Latino population currently living in Massachusetts are native-born.

The report estimates that births, rather than migration or immigration, will account for more than half of the projected increase, which over the next 16 years would add about 270,000 Latinos in the state. READ MORE AT THE BOSTON GLOBE

When it comes to beauty, there is one global company that is trailblazing the industry by celebrating its culture of inclusivity, diversity, individuality and empowering Hispanic women: The Estée Lauder Companies. M•A•C, Estée Lauder, AERIN Beauty and Smashbox are just a few of the company’s iconic brands that have senior Latina executives leading the way.

To celebrate their sisterhood of “Latinidad,” eight executives of different Hispanic backgrounds came together to discuss working for the inspiring, diverse company that was founded by another extraordinary woman, Mrs. Estée Lauder. READ MORE AT HOLA USA

As anyone who has set foot in my office can attest, I am not a terrifically organized person. My desk is covered with drifts of paper, and I’ve never managed to use a planner for longer than a week.

So when I started my first job search in grad school, I knew that I would need to work hard to impose order on myself and my search. And as a result of that work, I was able to avoid a lot of unnecessary frustration and mistakes. READ MORE AT INSIDE HIGHER ED

The wage gap for women who identify as "Hispanic or Latino" is larger than that of any other racial or ethnic group tracked by the US Bureau of Labor Statistics. At the median, they earn 63 cents for every dollar American men earn, compared to 81 cents for women overall.

While the wage gap is a blunt metric and doesn't account for differences in occupation between men and women, it has nevertheless become a powerful symbol of how far women remain behind men in terms of earning power. READ MORE AT CNN BUSINESS