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8602478270?profile=original

Manuel Bucio spent most of his career in banking, IT, and even worked as a blueberry farmer, but in 2013, he set out on a totally new endeavor. Manuel had been disappointed by the lack of authentic Mexican desserts in Chicago, specifically the Gazpacho Moreliano, a combination of mango, jicama, pineapple and cucumber mixed with tajin, lime and orange juice, so he decided to take matters into his own hands.

Manuel went to Mexico where he spent a week studying how to make Mexican paletas (fruit ice pops) so he could create the best Mexican ice cream in Chicago. After his trip and about a year of planning, Razpachos came to life. Located in the West Elsdon neighborhood, Razpachos started with one product, mexican paletas, and then escalated into a complete ice cream shop, cafe, natural juice and smoothie bar. Since opening, Razpachos has provided steady jobs for 10–12 people, and has allowed Chicagoans the opportunity to taste real, authentic Mexican desserts.

When Manuel opened the doors to Razpachos, he and his partners needed an avenue to promote his new business at a low cost. That’s why they turned to social media. As a Hispanic business owner, Manuel made sure his online content would attract others familiar with the Gazpacho Moreliano as well as customers new to the dessert.

To achieve this, he did his homework and took courses on Blueprint where he learned how to create engaging content for the Razpachos Facebook page. Manuel says using Blueprint was the secret to his success. By delivering high-quality content, Manuel sees about 30-40% of Razpachos traffic driven from Facebook - the best ROI of any advertising channel he's used to date.

Manuel utilizes many other tools on the platform to help drive awareness and boost business, and believes social media is a tool that all businesses should take advantage of. It’s not only a valuable place to connect with customers, but there is no better platform to get a brand name out there.

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The demands of today's workforce are changing

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The Millennial generation has changed the way many organizations function internally as well as how they present themselves to the world. This generation has made it clear: they want careers filled with purpose, flexibility, a warm and welcoming work culture, innovation, and the ability to grow personally and professionally. READ MORE AT FORBES

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What Latinx students want from future employers

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Hispanic Heritage Month runs from September 15 through October 15, and younger Hispanic and Latinx Americans are entering the workforce in larger numbers than ever before. Here's what they're looking for from their future employers.

Employer branding specialists Universum runs an annual survey of tens of thousands of college students, asking new entrants to the workforce what they are looking for from their future employers. READ MORE AT INSIDER

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8602488862?profile=original

Hispanics who have trouble sleeping may be at a higher risk of Alzheimer’s disease or other dementias, according to a new study.

The study found a possible link between insomnia, prolonged sleep duration (more than nine hours of sleep) and a decline in neurocognitive functioning, which could precede Alzheimer’s disease or other dementias, said Dr. Alberto R. Ramos, the lead author of the study and an associate professor of neurology at the University of Miami’s Miller School. READ MORE AT MIAMI HERALD

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Chicago startups embrace Diversity and Inclusion

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Chicago’s startups are leading the nation in many ways. Among these is a focus on Diversity and Inclusion. We know that the more perspectives we bring to tackle our business challenges, the more successful we will be.

And there is significant evidence supporting the importance of D&I for the success of our startups. Studies show a direct correlation between racial and gender diversity and both profitability and value creation. READ MORE AT CHICAGOINNO

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Tips on landing a job during holiday hiring

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Looking to make some money? Holiday hiring is underway.

Where? Brick and mortar stores, online retailers, and businesses that get busy during the holidays, such as hotels or restaurants.

So how to prep for the interview? Snag-a-Job says one of the top traits retailers want in seasonal workers is "flexibility." Both when it comes to your schedule and with what duties you're willing to do on the job. READ MORE AT ABC 7 NEWS

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7 facts for National Hispanic Heritage Month

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Here are some key facts about the nation’s Latino population by age, geography and origin groups.

More than half of Latinos in the U.S. live in just three states. About 26% live in California, followed by Texas (19%) and Florida (9%).

Meanwhile, New Mexico is where Latinos are the highest share of a state’s population (49%). It is followed by Texas and California, where 39% of their respective populations are Latino. READ MORE AT PEW RESEARCH CENTER

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Consumers care about Diversity & Inclusion

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Diversity is likely among the most-discussed topics for fashion brands and retailers right now. But it isn’t just a buzzword: Consumers are now increasingly making their shopping choices based on a brand’s approach to diversity and inclusion.

According to a First Insight, Inc. report released today, over half of U.S. consumers said having women and minorities in senior leadership positions was important — with 52% of women and 54% of men saying that companies should hire chief diversity officers. Roughly half of Americans surveyed (48% of men and 45% of women) said cultural inclusivity was important. READ MORE AT FOOTWEAR NEWS

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Consumer confidence among Hispanics in the United States jumped in the third quarter of 2019 as optimism grew for the economic outlook for the U.S., according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative in FAU's College of Business.

The Hispanic Consumer Sentiment Index, taken from July through September, stands at 105.9, up more than 10 points from the second quarter of 2019 when the Index stood at 95. The Index is now more than 12 points higher than the third quarter score of 93.8 for the overall U.S. population as published by the University of Michigan.

Overall, 70 percent of Hispanics said they are financially better off today than a year ago, up two points from the second quarter. Looking ahead, 74 percent of Hispanics indicated they would be better off over the next year, which is a four-point increase from the second quarter. Women are more optimistic of their financial situation in the future compared to men (80-68 percent). READ MORE AT CISION PR NEWSWIRE

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8602466471?profile=original

Tennessee is a favorable state for immigration because of its resources, job availability and economic stability.

Hispanic households have the lowest range of income with the highest number of dependents and there is a direct link between income and education. Hispanic children face barriers to education such as language and poverty. There is an increased high school dropout rate, often making low income or seasonal jobs the only options.

However, Tennessee experienced an economic restructuring after the recession that created more entry-level positions, thus making rural Tennessee counties a desired place of residency. Positions in the auto industry, food processing, and farming are abundant and sought after. Fortunately, this restructuring and availability of jobs has led to an increased rural residency. READ MORE AT KNOX NEWS

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There have never been more Black and Hispanic Americans in the workforce, Friday’s Labor Department job report showed.

The jobless rate for Hispanics hit a record low of 3.9% in September, while African Americans maintained its lowest rate ever, 5.5%.

The Hispanic women unemployment rate was 3.8% in September and the Black adult women jobless rate was 4.6%. READ MORE AT CNBC.COM

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8602480470?profile=original

Despite a gloomy outlook for their own potential earnings, more millennials are earning higher wages than Gen X. A 10th of millennials said they already earn $100,000, compared to 9% of Gen X and 11% of baby boomers – the only income bracket where boomers earn more than millennials.

As the income brackets go higher, so does the proportion of millennials earning more than older generations. READ MORE AT YAHOO FINANCE

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As colleges and universities work to reach enrollment and college completion goals, increased focus has turned to the Hispanic populations in their communities.

Earlier this year, Dalton State College became the first institution in the state of Georgia to receive o­fficial status as an Hispanic serving institution (HSI). While Texas and Florida have numerous HSIs, Dalton State is a rarity in the Southeast. READ MORE AT DIVERSE EDUCATION

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Hispanic homeownership took a beating during the Great Recession, and it’s been slow to rebound.

Between 2007 and 2015, nearly one in five housing foreclosures in the US occurred in predominantly Hispanic communities, according to an April 2019 report from Zillow. And July 2019 Census data shows that the US Hispanic homeownership rate has yet to regain the 50.1% peak it reached in 2007. READ MORE AT EMARKETER

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Making traditional Hispanic food healthier

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The leading causes of death among Latinos include heart disease and cancer, and Latinos are 50 percent more likely to die from diabetes than whites.

Hispanics also have high rates of obesity (an estimated 47 percent) and diabetes (12.1 percent) in the U.S., according to the Centers for Disease Control and Prevention (CDC).

While research on the causes of these conditions continues, one thing is clear: Smarter lifestyle choices, beginning with diet, are an important step to living longer and healthier. READ MORE AT USA TODAY

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By 2025, the Metropolitan Milwaukee Association of Commerce wants to see 12,000 more African American and Hispanic employees, and 875 more managers of color, in the region.

That vision traces back to a 2018 survey, in which Milwaukee area business leaders identified racial disparities as the region’s biggest Achilles’ heel. READ MORE AT BIZ TIMES

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