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D & I and multicultural marketing are not the same

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Diversity helps in bringing the right representation, and inclusion is a must to having these voices heard at the decision-making level.

An effective D&I program can serve as a springboard for an inclusive approach across all stakeholders, including not only employees but also suppliers, retailers and consumers. READ MORE AT FORBES

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Tips to move your career in the right direction

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When you’re asked to explain why you should be promoted, get a raise or have a new job, it can make you feel uncomfortable.

Why? Because you’re forced to talk about yourself — something mother told you never to do. Besides, who will believe you?

Well, there’s a better way to get noticed without having to say a word. READ MORE AT INSIDE BUSINESS

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In the 21st century, digital literacy is no longer a luxury – it’s a necessity. Every day, we’re becoming more reliant on technology to accomplish basic tasks, from making doctors’ appointments, to paying bills, to applying for jobs, to communicating with friends and family. The ability to use computers and access, create, and share digital content is critical to thriving at work and in our daily lives. More than 8 in 10 jobs require some level of digital competency. Yet, according to a Pew Research Center report, 10% of American adults say they do not use the internet. That figure is higher for Hispanics and seniors: 14% of Hispanic adults in the U.S. and 27% of those 65 and older say that they do not use the internet. Household income is also a factor affecting internet adoption. Adults from lower income households are more likely to be offline than more affluent adults.

Here in Chicago – despite being a hotspot for innovation where the growth rate of tech startups has nearly tripled over the past decade – many communities are faced with these issues of digital exclusion. For the city to thrive it is imperative to train and upskill the current workforce to meet tomorrow’s needs. To do this, Verizon and Unidos.US have joined forces to build digital learning centers in major cities, starting with Chicago. The Chicago center is located at Northwest Side Housing in the Belmont Cragin neighborhood and is equipped with mobile technology, an educational curriculum, and professional services to help program participants become digitally competent in the workplace. The centers will also offer child care and lunches for those enrolled. Verizon and UnidosUS will also launch similar learning centers in Lawrenceville, Massachusetts, Seattle, Washington, and New Orleans, Louisiana.

Cities like Chicago are doing their part to combine efforts of local government, private companies and non-profits to take action to foster workforce readiness for underserved populations. For example, one group, the Chicago Citywide Literacy Coalition, has partnered with more than 15 local organizations to improve health and digital literacy among underrepresented groups. The coalition provides a free, one-year subscription to a digital literacy testing service aimed at older residents of the city. The service offers online training through personalized learning programs, and sets users up for success in our increasingly tech-based workforce.

These types of efforts along with Verizon and UnidosUS’s launch of new digital learning centers have the power to make a real impact on the workforce at a time when digital literacy skills are more crucial than ever. As our society becomes more digital, we must ensure that no community is left behind. By continuing to promote the effective initiatives funded by the city of Chicago, private companies, NGOs and others, we can help bridge the digital divide and prepare more residents for meaningful careers.

Janet Murguía is President and CEO of UnidosUS; Craig Silliman is EVP and chief administrative, legal and public policy officer of Verizon

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Diversity and Inclusion is a growth industry

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Opportunities in the Diversity and Inclusion (D&I) industry are exploding. Over the past few years, more companies have been looking for people to diversify their employee base.

1. Companies are learning that diversity creates better products.
According to a recent study, diverse companies make 19 percent more revenue than companies that don’t value diversity. READ MORE AT KNOW YOUR VALUE

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The average revenue of Latino-owned businesses improved 46.5% in 2019, increasing to $479,413 from $327,189 in 2018, according to Biz2Credit’s annual study. Meanwhile, the number of credit applications from Latino-owned businesses increased by 23% over the past 12 months.

The study, which examined the primary financial information submitted by 3,000 Latino-owned businesses on Biz2Credit’s online platform, also revealed that while revenues climbed, the average credit scores Latino-owned businesses dipped to 588 from 594 last year. READ MORE AT Biz2Credit

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High demand for Hispanic talent

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The rush from corporate America to recruit today badly needed Hispanic talent was quite evident last week in Phoenix, Arizona, where the Society of Hispanic Professionals Engineers (SHPE) was hosting their 43rd annual convention.

Although only 7% of Hispanics are part of the STEM workforce in the country, while the Hispanic population in the country is close to 20%, the pace to increase those numbers is gathering speed, propelled by the aging and retirement of the current workforce. READ MORE AT AL DIA

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A new AARP survey has found that despite Hispanics spending nearly $7 billion in annual US sales, 69% of them report feeling that the beauty and personal grooming industry treats people their age as an afterthought.

The national survey, “Latinos and Beauty as We Age: A Cultural Reflection,” reveals that Hispanics aged 50 and over wish images in advertising and the media were more age-inclusive, and they are more favorable of brands that reflect people their age in advertising. Nearly 700 Hispanics age 18 and older in the US were questioned for the survey. READ MORE AT BEAUTY PACKAGING

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How to change your job and be happier

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Most working professionals have at some point found themselves stuck in a rut.It could be that their boss is a tyrant; it could also be that they're bored and curious to see what else is out there.

Whatever the situation, there's almost assuredly a way out. And while it might involve quitting, moving to a new city, and overhauling your entire lifestyle, it might instead come down to trying a different role within your current team. READ MORE AT BUSINESS INSIDER

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Latinos are the future for U.S. GDP growth

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If the contribution to gross domestic product by Latinos in the U.S. were its own country, it would be the eighth-largest economy in the world, just behind France’s—and the fastest-growing of all developed countries. What’s more, the Latino cohort will be responsible for the majority of U.S. economic growth in coming years, according to the Latino Donor Collective U.S. Latino GDP Report. READ MORE AT BARRON'S

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Hispanics overwhelmingly reject term 'Latinx'

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What began in the 2000s among activists has now gained currency among marketers, media personalities and progressives. The intentions behind "Latinx" may be benign, but as the son of immigrants who grew up in a community with “English-only” ordinances, I am among the many Americans who consider it an absurd Anglicization of a language that generations struggled to conserve. READ MORE AT USA TODAY

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As colleges and universities work to reach enrollment and college completion goals, increased focus has turned to the Hispanic populations in their communities.

Earlier this year, Dalton State College became the first institution in the state of Georgia to receive o­fficial status as an Hispanic serving institution (HSI). While Texas and Florida have numerous HSIs, Dalton State is a rarity in the Southeast. READ MORE AT DIVERSE EDUCATION

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15 of the most successful Hispanic entrepreneurs

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No era in history has seen so many successful Hispanic entrepreneurs thriving as they do today. The U.S. Census Bureau predicts that 1 in 3 Americans will be Hispanic by the year 2060. As a result, count on even more Hispanic entrepreneurial success in the future. 

Take a look at 16 of the most successful Hispanic entrepreneurs in the United States. READ MORE AT SMALL BUSINESS TRENDS

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Spooky! Healthcare Costs

Margaret is a self employed consultant who works with artists to setup art exhibitions. Veronica has a small restaurant in Rogers Park. Juan Carlos has a commercial cleaning business. What they have in common is that they are some of the 10 Million people that do not have health insurance.

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Are you like Margaret, Veronica or Juan Carlos? 

You may be surprised to know that there are choices other than the big insurance companies to purchase affordable healthcare.  The reason we have never heard of them is that the insurance companies forced legislation that these companies cannot use health insurance terms.  

These companies are like cooperatives (co-ops). They run like insurance, talks like insurance but we can't call them that. We can't use terms like deductibles but we can use terms like "share".  Many of these programs have nation-wide PPO networks.

Did I mention they can be up to 35% less expensive?

If you are walking around without health insurance, contact me for free consultation. I'm here to help -not scare you. :-)

https://www.21kgroup.com/

https://www.linkedin.com/in/draytonm/

regards,

Michael Drayton

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How Hispanics could impact the future economy

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When it comes to understanding the impact that Hispanic people—the fastest-growing minority population in the U.S.—will have on the economy in the coming decades, following the data is a good place to start.

A new report published by Peterson Institute for International Economics, a private, nonprofit and nonpartisan policy-research organization, predicts that Hispanic workers will have an increasingly positive effect on U.S. economic growth in the coming years. READ MORE AT HUMAN RESOURCE EXECUTIVE

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One of the most important ingredients to career success today is building powerful support relationships with helpful mentors and sponsors. These are individuals with whom you develop mutually-beneficial relationships that can open critical doors for you, offer helpful guidance, and share strategies that will catapult you forward in your life and career. READ MORE AT FORBES

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Revenue is soaring for Hispanic-owned companies

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Latino-owned small businesses have struck gold — and are growing faster than the competition, according to a new study.

The average revenue of Latino-owned restaurants, retail stores, construction companies and other small businesses in the US has skyrocketed by 46.5 percent in the past year, surpassing earnings growth in non-Latino businesses by as much as 12 percent, according to an annual study by online lender Biz2Credit. READ MORE AT THE WASHINGTON POST

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