A new report released by Social Lens Research and MocoSpace, Latinos on the Road: A Mobile and Social Ride Study, found that when it comes to planning road trips, Latinos heavily rely on their mobile phones and social media networks. The online survey found that during every stage of planning for a road trip, Latinos are using mobile phones and seeking more relevant location-based deals, rewards programs and mobile accessible travel content to assist with their trip planning.
“The study indicates that among Hispanics who are leading the way on mobile adoption, the willingness to use mobile phones has outpaced what functionality and content companies offers. Companies are in catch-up mode on the type of customer experience offered. I think travel planning is just one example of the more advanced mobile functionality needed”, said Julie Diaz-Asper, founding partner, Social Lens Research. READ MORE
