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It should surprise no one that plenty of millennials are addicted to the internet, constantly scrolling through their favorite social networks, and annoying people around them with obnoxious smartphone habits. But just as there are plenty of people who still buy dumb phones instead of smartphones (including some millennials), there are some millennials who have opted out of popular social networks like Facebook, Instagram, and Twitter. READ MORE AT CHEAT SHEET

According to the most recent Total Audience Report from Nielsen, looking across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, they are on their phones for more than 14 hours a week for app, audio, video and web purposes.

And, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices. READ MORE AT MEDIAPOST

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.

Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer's dream: digitally savvy, young and socially connected.

Indeed, it's no secret that Hispanics are tech-forward. Digitally, Hispanics far over-index non-Hispanics. For example, smartphones are indispensable to their lifestyles, with the vast majority (72 percent) owing at least one device, according to a recent Nielsen Mobile Media Marketplace study. Web video? Hispanics watch 62 percent more digital video than non-Hispanics, according to Nielsen’s Cross-Platform Report. READ MORE

As financial institutions urge their customers to bank anywhere anytime by using their phones and tablets, a new survey finds that Latinos don’t trust a mobile device to keep their funds and personal information secure.

Some 44 percent of Latinos said they don’t turn to mobile banking because they are worried about information security, data released on Tuesday by Zpryme and ThinkNow Research shows.

The online survey, which included 500 adult Latinos between the ages of 18 and 70, was conducted in October. Participants were asked about their overall use and experience of mobile banking.

Another 21 percent of Latinos said they don’t have smartphones, cell phones, or tablets, while 16 percent said they don’t have Internet access on their mobile gadgets. Those who used mobile banking, about 69 percent used a smartphone and 47 percent used a tablet.

Latinos, the nation’s largest ethnic group, is impacting the nation culturally, economically, and politically. Their purchasing power, at $1.2 trillion a year, is larger than the economies of all but 13 countries, according to Jeff Humphreys, director of the Selig Center and author of the annual report “Multicultural Economy.” READ MORE

It’s no secret young people live on their cell or smart phones, but for Latino youth –that rings even truer. A new report written by Mobile Future and the Hispanic institute underlines young Hispanics and new generations of Americans spend heavily on mobile broadband technology – $17.6 billion on mobile devices and more than $500 million on mobile apps in 2012.

The report Hispanic Broadband Access: Making the Most of the Mobile, Connected Future notes that the legal immigration of people from all over Latin America has actually been a significant factor in American Hispanics’ embrace of mobile broadband.

As it turns out in many developing nations, infrastructure problems actually limit the ability for landlines to be used, as a result home internet is not common. This has actually fostered more creativity in how people engage with the internet. As a result accessing the internet using cell phones is actually much more popular. When legal Hispanic migrants arrive in the United States they do so having grown up accessing the internet on their mobile phones. Transitioning to smart phones and other similar devices is actually easier for this population of immigrants. According to the report this partly explains why immigrants are more likely to have mobile phones even if they have relatively lower incomes than the average U.S. resident. READ MORE

The Hispanic market in the U.S. is growing at an impressive rate. The U.S. Census reports that Hispanics are the fastest-growing demographic segment in the U.S . By 2050 Hispanics will account for 30% of the nation’s population. It’s no wonder that companies are putting a significant amount of their budgets towards engaging them in a meaningful way. Companies like Old Navy with their interactive Telenovas, T-Mobile and Lowe’s are all examples of big brands looking to reach the Hispanic population in the U.S.

Here are some tips for marketers looking to reach this growing segment:

Hispanics are mobile savvy. 44.7% of U.S. Hispanics use smart phones compared to 31.9% of the non-Hispanic population. And, surveys show that Hispanics are quite receptive to marketing messages if they are done right. According to a consumer survey published in Ad Age, 42% of Hispanics said they are more loyal towards companies that show appreciation for the culture by advertising in Spanish. During the 2010 World Cup, the iPhone World Cup app published by Hispanic network, Univision became the 13th most popular free application in the U.S. If you want to reach Hispanics, go mobile.

Hispanics come from 20 diverse countries. READ MORE