A promising idea can attract attention. A business plan determines whether that attention can become a profitable company. It forces an entrepreneur to answer questions that enthusiasm alone cannot: Who will buy? What will they pay? What will it cost to deliver? How much cash is needed before the business can support itself?
Those questions matter across an economy with 36.2 million small businesses employing 62.3 million people, according to the U.S. Small Business Administration’s Office of Ad