entrepreneurs (2)

4 ways to market your business

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Here we are in 2024, and the world of marketing is evolving more than ever. As it continues to change, we see all sorts of new emerging technologies and consumer behaviours which have changed the way we market. The same old tricks don’t work the same as they once did, so knowing the latest ways to market your business is important. If you’re looking to stand out in 2024, then here are some marketing strategies that you’ll want to try. READ MORE AT MIDDLEME

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For all businesses, but particularly smaller teams and start-ups, networking is essential to building relationships and gaining opportunities to grow the business. These opportunities are more than just referrals for new customers. Networking is a popular way to share ideas and collaborate with fellow business owners. But, networking is a true art form and there are definitely some ‘do’s and don’ts’ to consider for it to be successful. Here are some tips to help you on your way to becoming a networking pro. READ MORE AT FINANCE MONTHLY

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