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5 tips to become a powerful job hunter

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There are some tried and true strategies job seekers use to discover and land a new job. This year's Job Seeker Nation Study by Jobvite, a recruiting platform, highlights the methods successful job hunters used to secure a new career.

While most workers (61 percent) are satisfied with their current jobs, over 80 percent are open to new job opportunities, according to the survey. READ MORE AT U.S. NEWS & WORLD REPORT

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Diversity in the Tech Industry

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As America’s information technology industry strives to build a more gender and racially diverse workforce, a new report from the Computing Technology Industry Association (CompTIA), one of the IT industry’s top trade associations, finds contradictory viewpoints on the current state and future goals for workplace diversity.

The report is based on two online surveys conducted in December 2017: one of 400 U.S. IT professionals, and the other of 200 workers outside the high-tech industry.

Research Findings. READ MORE AT TS TOTAL ADVISOR

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Spring is a special time to start your job search. The sun is shining, flowers sprout and the sad, naked trees are adorned in leaves again. It’s a time of rebirth and renewed energy. The general mood improves as winter is over. People feel happier and the air is full of possibilities and potential. This is the perfect setting for embarking upon a job search.

We have a narrow—but active­—window of time from right now until about the Fourth of July to interview. READ MORE AT FORBES

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Right now, U.S. Hispanics have a whopping $1.7 trillion in purchasing power, which is larger than the GDP of Canada, Russia, Spain, or Australia. As such, they account for a huge market that brands are still struggling to effectively tap into.

Here’s some information that will prove useful for any brand looking to reach them.

Hispanics account for the majority of population growth in the United States

Almost one-fifth of the current population is Hispanic. READ MORE AT MEDIAPOST

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NAUTIC-ON has named marine industry veteran Lou Sandoval as national director of business development. Sandoval, who serves on the boards of the Recreational Boating and Fishing Foundation, Sail America, Recreational Boating Leadership Council and the Chicago Yacht Club where he also serves on the executive board as the Vice Commodore. Most recently, he spent 16 years as a marine dealer principal at Karma Yacht Sales in Chicago. Under Sandoval’s leadership, Karma Yachts became a nationally ranked dealership, with a focus on superior customer service.

In the newly-created position, Sandoval will lead the development of NAUTIC-ON’s domestic sales and strategic partnerships with dealers, marinas, distributors, boat builders, and other marine companies.

“Lou is an exceptional leader and has been highly successful providing first-class customer service to boaters,” Schanfield said. “We are very pleased to welcome him aboard, and look forward to his contributions to the continued growth of NAUTIC-ON.” READ MORE

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"Why not me?" It's a question Geisha Williams, CEO and President of PG&E Corp., has asked throughout her career.
Williams made history last year becoming the first Latina CEO of a Fortune 500 company. But the Cuban-born immigrant admits that she once had "pretty modest" career aspirations. That all changed when her mentor at her first energy industry job asked her a pivotal question. READ MORE AT CNN MONEY

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Some electronic job applications skip the cover letter altogether. That's a negative for applicants, because it removes a chance to make yourself stand out -- to show that you're more than a list of past jobs and accomplishments.

A good cover letter can help you get noticed amid a sea of people with similar qualifications. It's an opportunity to convince an interviewer to take a chance on you, or to show that you're clearly the right person for the job. READ MORE AT USA TODAY

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Many companies have made significant investments in marketing to the U.S. Hispanic population, and for good reason. These customers are connected, active online, and influencing the economy at a rapid clip.

But should companies market to them as a separate, distinct population, or should they consider them part of the core U.S. population? And should that marketing be in Spanish or English?

A look into some of the data behind the powerful U.S. Hispanic market can provide us with some answers. READ MORE AT MEDIAPOST

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The culture of Afro-Latinos

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Did you know that 24% of the 54 million Hispanics that make up the United States population identify as Afro-Latino? An Afro-Latino is an individual of Latin heritage that derives from African descent. Afro-Latinos come in various sizes, hair textures, accents, and skin complexions. Many people have misconceptions of what an Afro-Latino is supposed to look like, act like, and where they are from. Imagine being told who you are or aren’t whatever you identify as based on your outside appearance? READ MORE AT THE SANDBOX NEWS

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Whether you’re heading to a networking event or an industry conference, every event you attend is an opportunity to meet new people. And very often, these new people can be beneficial to your business in one way or another. Whatever the scenario, it’s important to be prepared to meet new people, network and build new contacts.

Of course it doesn’t always feel that easy — but it should. With a few quick tips, you’ll be on your way to networking like a pro and building a massive list of some useful connections. To get started, here are eight helpful networking tips.

1. Relax. READ MORE AT BUSINESS2COMMUNITY

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As the Hispanic population continues to grow in the U.S., it’s important to learn how to recruit and retain them, said a Proctor & Gamble Corp. executive at NAVAIR’s national Hispanic Heritage Month event held at NAS Patuxent River April 17.

Miguel Alemañy, the director of research and development at Proctor and Gamble, cited statistics to support his theme of “What is a Hispanic/Latino, and why should we care?” Specifically, he said there are 58 million Hispanics living in the U.S. — the second largest group in the nation — and one of every five U.S. residents is Hispanic. READ MORE AT TESTER

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Why Do Hispanic People Live Longer?

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Hispanics living in the United States tend to have “less education, a higher poverty rate, and worse access to health care” and “represent the ultimate paradigm of healthcare disparities,” with the highest rate of uninsured, lowest rates of health screening and counseling, and poorest levels of blood pressure and blood sugar control, as well as “other measures of deficient quality of care.” So they must have dismal public health statistics, right?

According to the latest national data, the life expectancy of white men and women is 76 and 81 years, respectively, and that of black men and women is shorter by a handful of years. And Hispanics? Amazingly, they beat out everyone.

Hispanics live the longest. READ MORE AT CARE2

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Casa Central announces the addition of its new VP of External Affairs & Chief Marketing Officer, Jose M Muñoz, to the agency’s leadership team. In his new role, Muñoz will be helping lead Casa Central’s sustainability and growth strategy. Muñoz brings a wealth of knowledge and insight, having spent the last 20 years designing and leading several local, state and national public education and civic engagement initiatives.

“We are fortunate to have José join Casa Central as our Head of External Affairs and Marketing.” said Martin R. Castro, Interim President & CEO of Casa Central. “His breadth of experience in the non-profit, government, business and social impact arenas, coupled with his proven leadership abilities will assist us in achieving our strategic goals. I, and the entire team at Casa Central, look forward to working with José as we seek to transform for the better the families and communities we serve.”

Prior to joining Casa Central, Jose was the President and Chief Strategist of Pangea Strategy Group; an independent consulting firm specializing in helping organizations maximize their social impact. Jose has designed and led social impact initiatives on health, education, housing, immigration, civic engagement and violence prevention, including #IncreaseThePeace a citywide initiative to engage youth in violence prevention efforts in Chicago. Jose has also served in the Illinois Governor’s Office as Chief Marketing Officer for the state’s Health Insurance Marketplace and as Deputy Commissioner for the City of Chicago’s Department of Public Health. 

“I am incredibly honored by this opportunity and look forward to working with the Casa Central team. I am very excited to be able to contribute to the vital role Casa Central plays in transforming the lives of communities across Chicago,” said Jose M. Muñoz.

For additional information, please contact Claudia Brodner at cbrodner@casacentral.org or 773-645-2373

About Casa Central

Casa Central is the largest Hispanic social service agency in the Midwest. Since 1954, Casa Central has delivered evidenced based, award winning programming in response to the needs of the Hispanic community, offering different programs for children, older adults and families in general. Through comprehensive, family-centered programming, Casa Central is the conduit by which thousands of individuals build hope for the future while equipping themselves to achieve a sustainable, higher quality of life to the benefit of self, family, community and society.

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Uber reports meager progress on diversity

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In its second annual diversity report, Uber, which has been sued by employees alleging racial and gender discrimination, showed small increases in the number of women and minorities in tech and leadership positions.

“We have made meaningful progress over the last year, but we still have a lot of work to do to increase representation of women and underrepresented groups,” wrote Liane Hornsey, Uber chief people officer, in a blog post.

That progress was modest. “Underrepresented groups” such as minorities in leadership roles increased by 2.5 percentage points, Uber said, while the proportion of women in its workforce rose 1.9 percentage points. READ MORE AT THE SAN FRANCISCO CHRONICLE

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In case you needed another reason to rank Fort Worth higher than Dallas, here's one: a new study by personal finance website WalletHub named Fort Worth as one of the Top 20 Best Cities for Hispanic Entrepreneurs.

Pulling in at 18, Fort Worth ranked above Dallas (31), El Paso (19) and Austin (20). Cowtown came in behind other Texas cities such as Laredo (1), Corpus Christi (4), Amarillo (7), San Antonio (8), Grand Prairie (13) and Irving (17).

Fort Worth Hispanic Chamber of Commerce President John Hernandez said that the city's culture is very conducive to HIspanic business and aligned with the culture of the Hispanic community. READ MORE AT STAR-TELEGRAM

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Having the right professional contacts can help you expand your business and open the door to new opportunities. One of the best ways to meet those contacts is by attending networking events. Whether you're at an industry-specific conference or a general entrepreneur meetup, you're sure to connect with people who can help you grow. READ MORE AT FORBES

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Strong purchasing power for Hispanics in one Johnson County community helped land the suburb on a new ranking of the best cities for Hispanic entrepreneurs.

Purchasing power is a particular strength within Overland Park, WalletHub found, noting the community was the fifth-best among 182 cities in terms of median annual income of Hispanics (adjusted for cost of living).

Other considerations related to purchasing power included affordability, income growth for Hispanics, housing affordability for Hispanics, Hispanic unemployment rate, Hispanic job security, share of Hispanic residents, Hispanic population growth, share of Hispanics with at least a bachelor’s degree, Hispanic housing tenure, and city growth. READ MORE AT STARTLAND

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4 tips for finding Happiness in your career

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There’s no doubt about it: Job searches are stressful. There are cover letters to craft, resumes to send and networking events to attend — and that’s before you even land an interview.

Dev Aujla says the job hunting routine hasn’t changed much in the last 50 years. But in that time, careers have changed. READ MORE AT TRAINING ZONE

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A recent study released by marketing trade organization the Culture Marketing Council details many of the unique online engagement trends salient among U.S. Hispanic audiences today.

Social media was cited as the number-one digital activity among Hispanic Millennials ages 18-34, and these audiences also seem to view and share more online and social media content than their non-Hispanic white counterparts: according to the study, Hispanics ages 18-34 shared an average of 33 percent more content than non-Hispanic white respondents in the same age group.

Nearly half — 47 percent — of Hispanics ages 13-17 said they use social media pretty much constantly from the moment they wake up to when they go to sleep at night, as did 37 percent of those ages 18-34. READ MORE AT O'DWYER'S

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