Many companies have made significant investments in marketing to the U.S. Hispanic population, and for good reason. These customers are connected, active online, and influencing the economy at a rapid clip.
But should companies market to them as a separate, distinct population, or should they consider them part of the core U.S. population? And should that marketing be in Spanish or English?
A look into some of the data behind the powerful U.S. Hispanic market can provide us with some answers. READ MORE AT MEDIAPOST
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