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Banks Improving Experience for Hispanic Consumers

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The banking experience for Hispanic consumers has improved over the past year, according to the second annual TD Bank Checking Experience Index survey. In 2014, 84% of Hispanic consumers describe their day-to-day experience with their checking account as “excellent” or “very good,” up 4 percentage points since 2013.

Nearly all (95%) of Hispanic consumers surveyed said they currently have a checking account, but some still use alternative banking services. READ MORE AT THE FINANCIAL BRAND

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Latinos' Love Affair With "Clubbing"

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If by "clubbing" you think I refer to a Friday evening trendsetter or Saturday midnight music lover, actually I was referring to that apple of the CPG manufacturers' eye, Hispanic shoppers. That is, the regular weekend Latino customers at Sam's Club, Costco Wholesale, BJ's Wholesale Club, and other shopper club stores across America.

Latino shoppers are quite the clubby influencers when it comes to the club channel — that, according to our latest shopper marketing research, i.e., the recent quantitative study to which I referred in my two preceding columns.

At the national level, our Hispanic shopper study revealed that Latinos ranked Walmart #1 and Target #2 when asked their top shopping destination over the past three months. But Costco and Sam's were #3 and #4, respectively. In fact, the incidence of Latino shoppers at Costco and Sam's was higher than for the general market shopper. So, although I knew that Hispanic shoppers like to "go clubbing," the new data made me want to dig deeper for the real reasons, which follow. READ MORE AT MEDIAPOST

Entertaining Dancer Brightens Up Sam's Club Warehouse

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10 tips to accelerate your engineering career

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There are times over the course of an engineer’s career where it can feel like the rate of moving forward comes to a slow crawl or worse a stand still. This period of slow career growth can strike at any time whether the engineer is green and entry level or a seasoned senior professional. There are many different causes for a stagnating career ranging from being stuck on report duty, working at a company with limited upward mobility or even faltering motivation. When the doldrums arrive, there are ten things engineers can do to take stock and accelerate or jump start their career growth. READ MORE AT EDN NETWORK

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Kellogg survey reveals optimism in Latino community

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A national poll conducted by Latino Decisions for the W.K. Kellogg Foundation revealed that, despite concerns of increasing discrimination and inequities for Latinos and their families in the United States, there is a prevailing sense of optimism about the future.

On Nov. 12, the Battle Creek-based W.K. Kellogg Foundation, in partnership with Univision Communications and The Denver post, released the findings of its national survey polling 1,000 Latino adults who reside in the United States to provide a perspective within the Latino community on issues such as socioeconomic opportunities and discrimination. READ MORE AT THE GRAND RAPIDS BUSINESS JOURNAL

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Margoth Reyes said she knew from an early age that she wanted to help people, especially those near where she grew up in the Heart of Chicago neighborhood. The Texas native, 31, said she struggled as a child but always wanted a better future than what she saw around her.

"I'm not out on the streets, I'm not a drug dealer or a gangbanger or anything," Reyes said. "I never wanted that. I've seen other people and I said, 'That's never going to be me.'"

Now a student at the National Latino Education Institute, Reyes said she is a positive influence to... READ MORE AT CHICAGO TRIBUNE

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4 Job Search Strategies That Can Backfire

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If you're looking for a new job, you've likely read up on how to land your next great position. But beware: Not all of tips are worth following. Here are four job search strategies that look good in print but can actually cost you that new opportunity.

1. Taking a scattergun approach to résumé submissions.
While "résumé bombing" may seem like a good strategy (you're sure to hit something if you apply to lots of openings, right?), it's actually a job search mistake. READ MORE AT BUSINESS INSIDER

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Latinas do have the DNA for success

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San Jose State, a university that prides itself on its diversity, has added yet another racially charged incident to it’s ever growing list of offensive behavior occurring on campus.

Former Tower Foundation board member Wanda Ginner allegedly made remarks regarding Latinas ability to succeed during a February meeting in the presence of presidential cabinet member Rebecca Dukes, vice president for University Advancement.

“I donate to this university because these little Latinas don’t have the DNA to be successful,” Ginner allegedly said during the meeting. READ MORE AT SPARTAN DAILY

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Hispanic Talent Is the Future for Big Companies

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For over a decade, Hispanics have been the largest minority in the U.S. This group will represent the largest component of the workforce in California as early as next year. By 2050, Hispanics will represent over half of the nation’s workforce.

Obviously, this cohort is likely to be an important source of talent for major corporations over the years ahead. Not only will they represent a significant proportion of the incoming workforce, but my research shows that they are particularly likely to be drawn to larger, well-established firms with recognized brands. This preference is in sharp contrast to Gen Y’s as a whole; a recent Deloitte survey found that only 20% of Y’s overall want to be a leader in a large organization, while 70% of respondents want to launch their own organization. Because of this, developing an environment that is attractive to Hispanics should be an immediate priority for every major organization. READ MORE AT HARVARD BUSINESS REVIEW

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This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to come to life in the Hispanic online market next year.

1. Hispennials will be the “It” consumer.

Move over, Latina moms – Hispennials (that’s Hispanic + Millennials) are poised to emerge as the most sought-after market segment. Millennials, the largest generation by population size, are all the rage, and wise marketers know that 21% of Millennials are Hispanic. READ MORE AT MEDIAPOST

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Tips to Network Like a Pro

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People want to buy products and services from businesses run by people they like, know and trust. This means that as a small business owner, your personal network becomes your net worth in business. You must work at building great word of mouth about your business -- to grow sales and encourage customers to come back for more. Growing your business with repeat customers will ensure it'll be around for the long haul. If you're not paying attention to building and maintaining your network, your sales will dry up, leaving you scrambling to find new customers. READ MORE AT HUFFINGTON POST

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"No one gets a job around the holidays. It's a good time to take a break and relax until things ramp up in the new year." Are you hearing this advice, or convincing yourself it's true? If so, you could be missing out on an amazing career or job opportunity.

In fact, the holiday season can be the best time to look for a job. It is a big mistake to take a break now. Finish the year strong! Here are eight reasons to ramp up your job search at this time of year.

1. Organizations may suddenly realize they have money to spend before year-end.
Wouldn't it be nice to suddenly discover money you didn't know you had? That happens more often than you think at large companies. They realize at the 11th hour that they have enough in the budget to fill extra positions, but they need to get the people in seats before the end of the year, or the money will disappear. If you stop looking for a job or get lackadaisical about checking emails, you may lose an opportunity and never even know it.  READ MORE AT AOL JOBS

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Read bios of Feature Guests for the Professionals in Healthcare Networking Forum, Wednesday November 19 at Vertigo Sky Lounge. 

PANELISTS

Susana Gonzalez, MHA, MSN, RN, CNML - Director, Women Services, MacNeal Hospital, President - Illinois Hispanic Nurses Association

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Susana González is the Director of Women’s Services at MacNeal Hospital in Berwyn Illinois. In this role she is responsible for developing and leading great quality care, nursing services, & promoting educational gains. She has extensive knowledge in program management, resource development, public policy, advocacy, and community health program development. She enjoys the challenges of creating a culture, which promotes professional growth and development via her leadership.

Susana volunteers on several board of directors; such as the March of dimes, Chicago Chapter, the Chicago bilingual Nurse Consortium, Mujeres Latinas en Acción, and is an active member of the Illinois Hispanic Nurses Association a National Association of Hispanics nurses chapter and she serves on the national scholarships & awards committee. In addition she is a member of the Illinois Organization of Nurse leaders and co-chairs policy & advocacy committee. In addition; she serves as the president of the Illinois Hispanic Nurses Association.

Susana is well prepared educationally with dual Master degrees of MSN and MHA. Susana has led a professional and personal commitment to serve and improve the quality of life for all she encounters. She is a life role model for education and community servant leadership. On a personal note: She lives by the philosophy that if there is something she can do for you now, then let it be so. For, we may not walk this path again.

Nancy Alonso, Chief Human Resource Officer, Medulla LLC / Chiro One Wellness Centers

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Nancy Alonso is currently the Chief Human Resources Officer for Medulla LLC. She is responsible for providing leadership, strategy, and direction various areas within the Human Resources function including talent acquisition, employee compensation, rewards and recognition, employee relations, organization development, regulatory compliance and employee communications. She has more than 15 years of experience in the field of Human Resources. She has led several change management initiatives to increase employee skill levels and increase support of business initiatives.  Nancy earned a Master of Science degree in Industrial Relations and a Bachelor of Science degree in Psychology at Loyola University in Chicago, IL.  

Alicia Mandujano, MD - Maternal-Fetal Medicine, Department of Obstetrics & Gynecology, Advocate Illinois Masonic Medical Center

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Dr Alicia Mandujano is a Maternal-Fetal Medicine physician at Advocate Illinois Masonic Medical Center.

She was born and raised in Little Village within Chicago. She attended the University of Illinois at Urbana Champaign where she graduated with honors with a bachelor in Human Development and Family Studies. She attended the University of Illinois at Chicago for medical school and was an active member of the Urban Health Program where she tutored and mentored underrepresented minority students within the field of medicine. She remained at UIC for her residency in Obstetrics and Gynecology then moved to Cleveland for specialty training in MFM.

Dr Mandujano has presented and published many projects since her specialty training. Her areas of interest include the risk of fetal and neonatal death in late preterm and early term pregnancies, in large- and small-for-gestational age fetuses, and in women with advanced maternal age. She trains medical students and residents in Obstetrics and Gynecology and provides them with research mentorship.

Within her specialty, she focuses on pregnant women with HIV, diabetes, congenital heart defects, as well as pregnancies complicated by fetal anomalies. Dr Mandujano has been trained to perform specialized procedures in pregnancy including fetal echocardiography, chorionic villus sampling, amniocentesis, and percutaneous umbilical blood sampling.

Candace Ramos, Project Manager, Northwestern Medicine

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Candace Ramos is a Project Manager at Northwestern Medicine (NM), managing a project focused on improving and expanding the organization’s online patient portal. The patient portal is a direct link to NM’s electronic medical record system and serves as a tool for patients to easily communicate with their physicians and care team and have immediate access to view and manage their personal health record securely online. The focus of the portal is to increase patient engagement in their health and create a more established connection to their providers. Additionally, allowing NM and it’s physicians to be compliant with the guidelines that CMS has established for meaningful use and patients’ online access to their health.

Prior to Northwestern Medicine, Candace was a project manager and team lead at a private company focused on HIPAA compliant electronic and mobile communication between hospital based providers and nurses. Candace completed her Bachelor’s degree in Public Health at Indiana University’s school of Health Physical Education and Recreation in Bloomington, IN. With an academic and professional background in healthcare focused on the patient as the end goal, Candace is a strong believer in leveraging technology to ultimately improve the ease of management of care for patients and similarly for patients to better manage and engage in their own care.

Time is running out to register for the Professionals in Healthcare Networking Forum. Don't miss out. Register today! 

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www.2014-healthcare-networking.eventbrite.com

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Career Advice for the Office Holiday Party

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Once thought gone for good, the office holiday party appears to be staging a comeback. While these parties offer you the opportunity to socialize with your business associates in an informal setting -- make no mistake about it, they are business events! I've witnessed and heard many people commit career suicide due to their inappropriate behavior and conversation at these functions. Following are some tips I remind my clients of to insure they utilize these business holiday events as a career enhancer -- not a career de-stabilizer!

1. Office holiday events are really business events masquerading as parties! READ MORE AT HUFFINGTON POST

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Surprise driver of holiday spending: Minorities

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The minority consumer may be the unlikely hero of holiday 2014.

With the economy mostly back on its feet thank to an improving economy, job gains and lower gas prices, minority consumers — Hispanics, African Americans and Asian Americans — will boost their holiday purchases more than the general population this Christmas, and be a central driver of seasonal spending, according to an eye-opening 2014 Holiday Sales Forecast that the research specialist, Nielsen, shared exclusively with USA TODAY. READ MORE AT USA TODAY

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¿Hablas español? Sprint wants bilingual staff

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Led by one of the world's most prominent Hispanic executives, Sprint Corp. needs staff who can speak English and Spanish.

Although mostly in sales or retail positions, the Overland Park-based carrier (NYSE: S) is looking for dozens of bilingual staff to fill jobs throughout the U.S. With a majority located in California, Texas and Florida, Sprint hopes to fill nearly 90 bilingual jobs, according to a search on the company's career site.

In conjunction with the hiring effort, Sprint also has been ramping up marketing to Hispanic consumers. READ MORE AT KANSAS CITY BUSINESS JOURNAL

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As the nation honors its veterans, government officials point to the growing numbers of Latinos in the military, while Hispanic scholars and historians remind us of the generations of Hispanics who have proudly served our country.

Latinos make up about 6 percent of U.S. military veterans, according to a September 2014 report by the National Center for Veterans Analysis and Statistics. Although this number may seem low, it is rapidly changing.

The population of Hispanic veterans is expected to double in the next ten years, according to Barbara Ward, Director of the Department of Veterans Affairs Center for Minority Veterans. The increase can be seen over time; while Hispanics were 2.6 percent of World War II veterans, they make up 12.2 percent of veterans in the post-9/11 period. READ MORE AT NBC NEWS

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Making broadband work for all Latinas

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Women make up nearly 51 percent of the total U.S. population. The Latina share of the U.S. female population stands at 16.4 percent and is expected to grow to 25.7 percent by 2050. Despite these numbers, women and Latinas are woefully underrepresented in the Science, Technology, Engineering, and Mathematics (STEM) fields – one of the fastest growing sectors in the United States today.

Today, women make up only 26 percent of the U.S. STEM workforce, while men make up 74 percent. Latinas represent a much smaller percentage of this workforce at 7 percent. Fortunately, there are opportunities to close these gaps. Foremost among these are the many new – and well-paying – jobs being created in the communications and information technology sectors. Latinas are well positioned to help fill these jobs as college graduation rates for Latinas have increased faster than any other group of women. READ MORE AT FOX NEWS LATINO

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Promoting Entrepreneurship among Millennials

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Young Americans want to start their own businesses, but the weak economy, high student-debt levels, and a complicated legal and regulatory framework—as well as traditional views about who can be an entrepreneur and what constitutes entrepreneurship—are holding them back. More than half of Millennials today express a desire to start a business, but fewer of them are creating new businesses than previous generations did at a similar age.

As a result, our economy will grow at a slower pace and experience lower levels of both productivity and innovation in the future. Moreover, Millennials, who are already suffering some of the worst consequences of the economic downturn, will miss out on the opportunities provided by entrepreneurship, including creating wealth, improving their quality of life, and making important contributions to the economy. READ MORE AT CENTER FOR AMERICAN PROGRESS

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Telemundo Stations Hired 160 New Employees, Added Consumer Investigative Units and Are Set to Launch New Newscasts Today.

MIRAMAR, FL – (November 3, 2014) – NBCUniversal today announced a series of enhancements at its 17 Telemundo stations as a result of a major investment made by the company to better serve Spanish-language viewers in the markets it serves. The investment supports local news expansions, bolsters newsgathering efforts and ensures that each news team has the resources it needs to compete.

“The Telemundo Station Group is ushering in a new era of Spanish-language local news,” said Manuel Martinez, President, Telemundo Station Group. “The investment made at our local Telemundo stations, including launching new newscasts, arming our journalists with the best newsgathering tools and adding consumer units charged with fighting for our viewers, speaks clearly about our commitment to better serve our country’s flourishing Hispanic community.”

“We want to be at the forefront of delivering Hispanic-Americans all across the United States the local news, weather and information they want,” said Valari Staab, President, NBCUniversal Owned Television Stations. “The strategic investment made at our local Telemundo stations have helped them achieve new levels of success as they provide the high-quality local news and information that Spanish-language viewers have been asking for and deserve.”

As part of the investment, the Telemundo Station Group is today debuting a new half-hour early evening newscast to provide viewers with an additional 150 minutes each week of local breaking news coverage and up-to-the-minute weather reports in their respective markets. The new local half-hour news programs will launch in 14 markets at 5:30 PM EST / PST and 4:30 PM CST / MST.

Other enhancements at the Telemundo Station Group over the past year-and-a-half include:
 Adding four new local stations to the Telemundo Station Group, including San Antonio (KVDA), Harlingen (KTLM), Boston (WNEU) and Philadelphia (WWSI);
 Hiring 160 new employees across all 17 stations, primarily in the news departments, to support news and programming expansions. The new hires include reporters, producers and photographers;
 Launching more than 35 hours a week of new local newscasts in seven markets, on top of today’s early evening news launches, including:
o Two-and-a-half hours of weekday news at 5 AM, 6 AM and 10 AM at KSTS in the San Francisco Bay Area;
o Two 30-minute newscasts at 4:30 PM and 10 PM on Saturdays and Sundays on KTAZ in Phoenix and in Tucson on KHRR;
o Two 30-minute weekday newscasts at 6 PM and 11 PM on WWSI in Philadelphia;
o Resuming locally-produced news at KBLR in Las Vegas by producing two 30-minute newscasts weekdays at 6 PM and 11 PM;
o Expanding live news coverage at KTLM in Harlingen by producing two half-hour weekday newscasts at 5 PM and 10 PM and airing two half hours of weekend news at 4:30 PM and 10 PM; and
o Resuming locally-produced weekend newscasts in Puerto Rico on WKAQ by producing two half-hour newscasts on Saturdays and Sundays at 5 PM and 10 PM.
 Establishing new consumer investigative units at five Telemundo stations charged with fighting for consumers rights. The new units – known as Telemundo Responde – have collectively produced 444 stories and recovered $478,418 for consumers since their launch earlier this year. Telemundo Responde will expand to five additional markets in 2015;
 Debuting new state-of-the art sets at the Telemundo stations in Los Angeles, Miami-Fort Lauderdale, Dallas-Fort Worth, San Francisco Bay Area, Philadelphia, Phoenix and Las Vegas;
 Rolling out new on-screen graphics and visual designs across all stations starting this month;
 Adding news bureaus in Washington, D.C., Mexico City and Miami, each with correspondents gathering news for the local stations. Each bureau is supporting the stations’ efforts to localize major domestic and international developments by providing the latest news and information from all across the United States and Mexico;
 Purchasing new vehicles and cameras to help stations’ live reporting capabilities;
 Integrating a digital web editor at all Telemundo stations, greatly increasing each station’s digital presence; and
 Working more closely with the NBC stations in markets where NBCUniversal owns both a Telemundo and a NBC station, including sharing content and resources in an effort to better serve viewers. These duopoly markets are located in the following communities: Los Angeles, New York, Miami-Fort Lauderdale, Dallas-Fort Worth, Chicago, San Francisco Bay Area and Philadelphia.

The NBCUniversal investment is already yielding positive results for the Telemundo stations, with Telemundo52 / KVEA in Los Angeles ranked number one at 11 PM in the market among adults 18-49, regardless of language, for the month of September 2014. This top ranking was the first time in 27 years that Telemundo52 has led the market in this time period. Additionally, at Telemundo 51 / WSCV, the station’s 11 PM news has been the number one program in the Miami-Fort Lauderdale market for the past 19 consecutive months, regardless of language, among adults 18-49 and adults 25-54.

“Spanish language viewers want and need more news, weather and live local programming. We have a responsibility to provide them with the information they need to help them lead better lives,” said Martinez. “This investment has helped our stations better serve their communities and provide the best quality news and information available – whether on television, online or on the go.”
About Telemundo Station Group

Telemundo Station Group, part of the NBCUniversal Owned Television Stations division of NBCUniversal, is comprised of 17 local television stations in the U.S. and Puerto Rico. Producing and broadcasting more than 7,000 hours of unique and relevant local content each year, including award-winning news, public affairs, and entertainment programming, Telemundo Station Group serves Spanish-speaking viewers in the metropolitan areas of Los Angeles, New York, Miami-Fort Lauderdale, Houston, Dallas-Fort Worth, Chicago, San Antonio, San Francisco, Phoenix, Harlingen, Fresno, Denver, Philadelphia, Las Vegas, Boston, Tucson and Puerto Rico. In addition, Telemundo Station Group offers support to 52 affiliates across the country and manages dedicated local websites and applications, as well as a robust digital out-of-home operation.

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Media Contact:
Melissa C. Castro
C: 954-593-9836
melissa.castro@nbcuni.com

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Interviewing While Pregnant

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A baby on the way means it's imperative to get your finances in order, which may mean looking for a new job. But how does this factor affect your job search? Whether you're already pregnant when you start your job search or you find out you're expecting in the midst of a career change, navigating the process understanding an employer's expectations can feel confusing.

Here, career coaches and employment attorneys weigh in on how to understand an employer's potential concerns, as well as assert your own professionalism and experience to create the opportunity to score the job.

Should employers know? READ MORE AT AOL JOBS

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