Things are changing quickly in the mobile space, and one group of consumers is adapting faster than others. New data just out from Jumptap indicates Hispanic consumers are one of the fastest adopting groups in the mobile space.
According to the Jumptap July MobileSTAT report Hispanics, who are the fastest growing minority in the US, and the report underlines how brands might use mobile to better engage this group.
One of the first ways: don't put all your mobile eggs in Apple's basket. That's because while Hispanics have shown a likeness for i-Devices, they're more likely to be in the Android space. READ MORE
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