The mainstreaming of the Hispanic telenovela

8602423677?profile=originalSome would have you believe the telenovela is dying, watched devotedly by Hispanic immigrants as a last tie to their homelands but shunned by younger Hispanics in their rush to rush to assimilate into American culture.

Actually, it’s quite the reverse. In reality, it’s the telenovela that’s assimilating into American culture, along with all those young Latinos.

The TV genre is going mainstream, along with so much of the U.S. Hispanic population. In the same way Latinos are influencing American culture, so too this genre is cross-pollinating, influencing so much of what’s on English-language TV. It’s been going on for some time.

It’s not hard to understand the appeal of telenovelas to U.S. Latinos. READ MORE AT MEDIALIFE

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