During the summer, when Hollywood produces blockbusters that cater to those on vacation from school and looking to beat the heat, Latinos are consistently the group that boosts box office success. In an industry coming under increasing pressure from streaming platforms and strikes, Hollywood’s Latino fans are the most avid moviegoers per capita in the U.S. READ MORE AT NBC NEWS
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Just two months after striking a major content partnership with Univision, Hulu is now doubling down on its Spanish-speaking audience within the U.S.: The site announced this morning that it has brokered deals with 11 Spanish-language content partners. Content from these new partners, as well as existing partners, will be presented in a dedicated Spanish-language section on Hulu’s home page. Targeting the Latino audience make a lot of sense for Hulu, as it is much more engaged with online video than many white viewers.
Hulu’s new Spanish-language section, which is featured prominently on the site, so far only contains content from existing partners Univision, Galavision and Telefutura. Hulu Plus subscribers will be able to access entire current seasons of prime-time shows from these broadcasters, whereas users of the free Hulu service will have access to a more limited catch-up catalog on a next-day basis. Shows from new partners Azteca America, Butaca, Caracol Televisión, Comarex, Estrella TV, Imagina US, Laguna Productions, Maya Entertainment, RCTV, Todobebe Inc and Venevision will be added in 2012. READ MORE
