Businesses take notice; Hispanics are taking their growing $1 trillion buying power online.
According to Boostability, an online marketing company based in American Fork, Utah, there are more than 30 million Hispanics actively online, and businesses across the country are now catering to this growing online segment. The Internet has rapidly become an integral part of daily life. Hispanics are using the Internet to shop for large retail items, find local businesses and to look up entertainment information such as movies, concerts and places to eat. Today, social media sites like Facebook and YouTube are the second and fourth most popular websites among Hispanics according to Captura Group.
A powerful study by OTX, a global consumer research firm, found noteworthy facts about Hispanic Internet use. They found that 78 percent of Hispanics use the Internet as a primary source of information with 84 percent of Hispanics using search engines to find that information. They also found that 54 percent of these searches led to purchases online while 43 percent led to in-store purchases.
The data showed that the Hispanic market is more receptive to online advertising than non-Hispanics. Small businesses need to move beyond their perceived language barrier and commit to reaching this growing online market. READ MORE
