Hispanic-Americans are leading the way in growing coffee consumption in the United States, while the number of adults under 40 who enjoy the popular drink on a daily basis has dropped, according to an industry study released on Friday.
Of the Hispanic-Americans who participated in the National Coffee Association's National Coffee Drinking Trends 2013 market study, 76 percent said they had drunk coffee the previous day. That is up by 13 percentage points from last year.
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This compares with 47 percent of African-Americans and 64 percent of Caucasian-Americans who said they had consumed coffee the day before.
This was the second year that the study included ethnicity.
The survey showed that overall coffee consumption jumped by 5 percentage points this year, with 83 percent of the U.S. adult population now drinking coffee within the past year. Daily consumption was flat at 63 percent. READ MORE
