latina power (3)

For decades, discussions about Latinas in the American economy have often been framed around future potential. That framing is increasingly obsolete. Latinas are already a major force in the U.S. workforce, consumer economy, higher education and entrepreneurship, and their influence is expanding as a younger generation moves into its prime working, earning and spending years.

The numbers make the case. Research from the U.S. Latina GDP Project found that Latinas generated approximately $1.3 tril

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The latest economic data show an economy that is still moving forward. U.S. employers added 162,000 jobs in August, unemployment held at 4.1%, and the economy grew at a 1.5% annual rate in the second quarter. For professionals and business owners, that creates opportunities to pursue new roles, customers and sources of income. But growth alone does not determine who benefits from it.

The pressure on household budgets remains real. Consumer prices were 3.4% higher in August than a year earlier, w

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The story of the American economy cannot be told without acknowledging the extraordinary contributions of Latinas. They are launching businesses at record rates, earning college degrees in unprecedented numbers, filling critical workforce shortages, and generating an estimated $1.3 trillion in annual economic output. If U.S. Latinas represented a standalone economy, that output would rival or exceed the gross domestic product of many nations and outpace the economies of most U.S. states.

Yet thi

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