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The most important person in your professional future may be someone you have not met yet. It could be the executive who recommends you for a leadership position, the entrepreneur who becomes your next client or the professional contact who introduces you to an opportunity that was never publicly advertised.

These relationships often begin with a simple conversation at an industry event, professional forum or business reception. That is why showing up matters, especially as September launches th

For years, professionals were told that the path to career advancement was relatively straightforward: perform well, build experience, update your résumé and wait for the right people to notice. In a professional world increasingly shaped by digital discovery, however, doing excellent work and being known for excellent work are two different competitive advantages.

That distinction is especially important on LikedIn. The platform has evolved beyond an online résumé repository into a marketplace