Hispanics are the demographic most engaged with mobile devices, yet far too many feel that brands aren't doing enough to make their apps accessible to Spanish speakers.
In a recent survey that our agency commissioned by the research agency YouGov, 45% of fluent Spanish speakers aged 18-34 said they felt this way. Among all the 500 Hispanics polled, nearly one out of four (22%) said that they would be much more interested in learning about a brand and its offerings if that brand offered an app in Spanish.
It's actually a large base of Hispanics that speak Spanish fluently . YouGov estimates that 45 of the 52 million Hispanics in the United States (86.5%) speak Spanish as a first or second language. And, according to the Nielsen Mobile Hispanic Insights, Hispanics are 28 percent more likely to own a smartphone than non-Hispanics. Hispanics over-index on mobile activity, especially when it comes to time spent on mobile apps. READ MORE
