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The Hispanic population is one of the most important demographic groups in the United States today. Among moms this is particularly true: 23 percent of all U.S. births are to Hispanic women. So any marketer looking to reach moms needs to understand Hispanic moms, and tailor their message accordingly, or they risk missing almost one in four of their target audience.

The Digital Toolbox is Key for Hispanic Moms
The data clearly indicate just how important digital media are for Hispanic moms looking for parenting related advice or insights. READ MORE AT iab.

The Teachers Insurance and Annuity Association - College Retirement Equities Fund (TIAA-CREF), a Fortune 100 investment company based in New York, released Monday a new study that focused on the personal finances of college-educated Latinos. They found that majority of Latinos are struggling to pay for their monthly expenses, and nearly 40 percent said they would have difficulty finding $2,000 in an emergency. 

The report collected data from the National Financial Capability Study in 2012, which surveyed 25,000 adults nationwide, and reviewed the personal finances of the 1,553 participants who claimed to be Hispanic and have had college education. The study found that majority of Latinos consider themselves in a "fragile financial state," Dean Starkman of The Los Angeles Times wrote. READ MORE AT i SCHOOL GUIDE

Despite numerous risk factors that should shorten their lives, Hispanics in the United States are generally healthier than non-Hispanic whites, the Centers for Disease Control and Prevention reported Tuesday in its first comprehensive report on the health of that large and growing ethnic group.

Despite being poorer and having less access to health insurance and health care, Hispanics suffer 35 percent less heart disease and 49 percent less cancer than whites, and according to another study cited in Tuesday's report, live about two years longer. They also have lower rates of Alzheimer's disease, cerebrovascular disease, flu, pneumonia and other common killers of Americans. READ MORE AT THE WASHINGTON POST

The face of the America's workforce is becoming increasingly more Hispanic, Robert Rodriguez, founder and president of Chicago-based DRR Advisors, told business leaders Thursday.

"Make no bones about it people, the workforce of the future is going to have an increasing Latino identity," he told about 60 corporate leaders at the National Hispanic Corporate Council's spring summit. The Washington-based nonprofit organization had its conference in Northwest Arkansas this week.

Hispanics account for 16 percent of U.S. employees and will represent more than 40 percent of job growth in the next five years, according to research firm IHS.

About 55 million Hispanics call the U.S. home, accounting for about 17 percent of total population, according to the U.S. Census Bureau. The bureau projects the Hispanic population will nearly double by 2050. READ MORE AT ARKANSAS ONLINE

The longer you don't have a job, the harder it can be to find one.

It probably feels like you have been sidelined for an eternity and that your prospects of landing a job soon are slim to none. As skeptical as you have a right to be, that doesn't have to be the way it works out for you. You can and will get a new job.

The job market has heated up. The U.S. unemployment rate is at 5.5% right now, the lowest it's been since before the Great Recession, meaning that employers have fewer available workers to choose from -- which is great news if you're looking for a job. You have a window right now for a major reboot and a return to work. But you will need a decisive strategy to reposition the time out, rediscover your confidence, and prepare for the inevitable push-back you may receive from potential employers who are wary of hiring someone who has been out of work for a while. READ MORE AT THE STREET

Entrepreneurial activity in the United States is in a historic slump, according to Gallup and the Ewing Marion Kauffman Foundation for Entrepreneurship. But you’d never know it by looking at the data on Latina entrepreneurs. Latinas are the fastest growing cohort in the U.S. women’s entrepreneurial arena.

According to The State of Women-Owned Businesses 2014, a report commissioned by American Express OPEN, the number of Latina-owned firms has more than tripled since 1997 (up 206 percent), their employment has risen 85 percent and their revenues have more than doubled (up 160 percent).

By contrast, there’s been just a 68 percent growth in the number of all women-owned firms in America during that time, an 11 percent growth in overall employment and a 72 percent growth in revenue.

A Million Latina-Run Businesses

The 2014 report also notes that Latina entrepreneurs in the U.S. now run an estimated 1,033,100 businesses (up from 540,0745 in 2002), making them second to African American women (1,237,900 businesses) among all female minority-owned firms. The Latina-run businesses generate $71.1 billion in revenue and employ 433,600 workers in addition to their owners. READ MORE AT NEW AMERICA MEDIA

Sure, it's tough to get a job today, especially as a new college graduate. You invested a lot of money and incurred a bunch of debt to make yourself look employable.

Although the odds may seem stacked against you without any real work experience, you do have assets employers are seeking: a fresh perspective, willingness to learn and loads of energy. Your strong technology skills are also a plus. And because you presumably have fewer outside responsibilities and financial obligations, you demand a lower salary.

The challenge you face is breaking ino the workforce. Just know that your first job won’t be your last, and the one thing you need is on-the-job experience.

You must be relentless in your quest for a new job. This means actively pursuing jobs by finding inside connections, following up after you apply and even networking. You need to do all three things for every job you are interested in. READ MORE AT U.S. WORLD AND NEWS REPORT

Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is.

In fact, Hispanic consumers could well be the auto industry's leading growth engine for the next 20 to 30 years, many industry executives and marketing experts believe.

In a period of booming new-vehicle sales, Spanish-speaking or Hispanic culture-identifying buyers are crucial to automotive brands' success. Last year, Hispanic buyers delivered 96 percent of Ford and Chevrolet's combined year-over-year retail sales growth, 33 percent of Nissan's, 35 percent of Toyota's and 100 percent of Honda's, according to IHS Automotive's Polk market data unit. READ MORE AT AUTOMOTIVE NEWS

No matter what kind of business you have, from the smallest solopreneur to the biggest organization, you will need help from other people at some point (most likely, at lots of points!).

Without a solid network in place, finding the right service providers, staff and clients can be near impossible. This is a major challenge that most entrepreneurs and small businesses face.

Here are a few ways to help build up a successful business network:

Be Consistent

It takes time and consistency to build up a robust network, so don’t expect to have a full pool of fans and friends after making three Facebook posts or attending a single networking event. READ MORE AT NEWSMAX

More Hispanics in the U.S. speak English proficiently than ever before and fewer are speaking Spanish at home, according to a report released Tuesday.

The percentage of Hispanics who speak English "very well" reached 68% in 2013, up from a low of 59% in 2000. At the same time, 73% of Hispanics report that they speak Spanish at home, down from a high of 78% in 2000, according to the report from the Pew Research Center.

Part of the reason for the shift is the rise in U.S.-born Hispanics, who now outnumber foreign-born Hispanics 35 million to 19 million and are more likely to be raised speaking English at school and at home. READ MORE AT USA TODAY

American demographics have shifted in the last 15 years, with growth in the U.S. population being led by Hispanics Millennials. By sheer size and upward mobility, Hispanics are influencing the American mainstream through pop culture, music, fashion, sports and politics. That influence is only just starting to translate into media and marketing attention, with Multiculturalism declared the new mainstream.

To help better understand the emerging Hispanic mainstream, here are the top 8 takeaways on marketing to US Hispanics from AHAA’s 2015 Conference in Miami April 27-29th.

1. Millennials are Multicultural. Millennials are the marketing ‘flavor of the month,’ but many forget that this population is also the most diverse generation in American history, with 43 percent of them (Pew Research Center, 2014) identifying as non-White. Of those, 21 percent identify as Hispanic, in the words of Peter Hall, Senior Vice President of Marketing, Heineken Americas, Millennials=Multicultural. READ MORE AT iab.

The first national study on Hispanic health risks and leading causes of death in the United States by the Centers for Disease Control and Prevention (CDC) showed that similar to non-Hispanic whites (whites), the two leading causes of death in Hispanics are heart disease and cancer.

Fewer Hispanics than whites die from the 10 leading causes of death, but Hispanics had higher death rates than whites from diabetes and chronic liver disease and cirrhosis. They have similar death rates from kidney diseases, according to the new Vital Signs. READ MORE AT NORTH DALLAS GAZATTE

We all know to "go the extra mile," and to be "the first to arrive and the last to leave."

Cliché career advice gets old, and ultimately loses it's significance, so we turned to a recent Quora thread that asked users for advice that no one ever mentions.

Here are 11 of our favorites that you don't hear every day:

1. Don't be too loyal — it's holding you back.
Research shows that people who make the most money are those switching companies, rather than staying put; in fact, staying loyal to your company for two or more years can result in you earning 50% less over your lifetime. READ MORE AT BUSINESS INSIDER

What does “marketing” mean to you?

As a business owner, it’s important that you bring your marketing plan to life by being aware of all of the tools that are at your fingertips. If the Hispanic demographic is not a part of your plan, you need to think through it again.

With the U.S. Hispanic population of over 50 million expected to more than double by 2050, this is a coveted target market that merits a culturally sensitive and targeted strategy of its own. According to Latin Post, nearly 66% of Hispanic millennials are online users, making a good case to consider strong digital and mobile marketing campaigns for this segment. READ MORE AT COLUMBUS CEO

Building your personal brand will strengthen your relationship skills and add to your personal and professional network. When trying to build your personal brand, keep in mind that you want to be known as a problem solver, an outstanding team member, and a friendly professional.

Developing a personal brand is critical to building networks. A personal network is an excellent source of information and ideas about events, trends, opportunities, and industry news. Follow the personal branding tips below, and you will build lasting relationships with internal and external contacts that are mutually beneficial.

Five Personal Branding Tips

1. First Impression: Since humans are very visual beings, first impressions are the most lasting and critical to building your personal brand. Dress appropriately for the occasion, present a firm handshake, smile, and use appropriate eye contact. READ MORE AT FRANCHISE WORKS

African Americans and Hispanic Americans are far less likely to hold the Dean's chair at America's leading business schools than they are to serve on the Board of Directors of the major corporations those business schools prepare students to work in, according to a new study by The PhD Project. The PhD Project works to increase minority representation in business school faculty.

The study found that among the 1,601 business schools in the U.S., African Americans are Dean of just 33 – or 2.0 %. Hispanic Americans account for just nine – or 0.5 %.

By contrast, African Americans represent 8.5% of Directors at the largest 200 S&P 500 companies, and Hispanics account for 4.5% of Director seats at those companies, according to an authoritative industry report.* Of those 200 largest businesses, 73% have at least one African American director, and 47% have at least one Hispanic American director. READ MORE AT PR NEWSWIRE

Forget cover letters—email is where the game is won and lost these days. The dos and don'ts of job hunting via email.

Now that most introductions happen over email, it’s safe to say that email communication has become as important as or even more important than writing cover letters. With this in mind, here are my top five tips for communicating effectively over email:

Be incredibly responsive. 

When someone introduces you to a new contact, it’s imperative that you follow up immediately. If you had a phone conversation or an in-person interview, send a thank-you email as soon as you get off the line or leave the building. READ MORE AT TIME

As the senior vice president for global communications at the clothing company Donna Karan, Aliza Licht​ often found herself dispensing advice to young professionals. She shared much of her expertise over Twitter, using the hashtag “#PR101,” and she soon ​realized her tips were resonating beyond the media relations community.

“People would tweet back, ‘That’s #life101, not just PR, and I realized they were right,” she says. Her followers started applying her tips to their lives and then reporting back the results. “If I gave out interview advice, they’d say, ‘I got the job,’ and it was very gratifying paying forward what I knew,” she says.

Before long, a book editor contacted her and suggested she turn her advice into a book. That book, “Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media,” hits shelves this week. READ MORE AT U.S. NEWS & WORLD REPORT

TD Bank, America's Most Convenient Bank®, today announced the results of a recent small business survey, which found that Hispanic small business owners are more likely to pursue entrepreneurship at a younger age than business owners in the general market (average age of 35 years old vs. 39 years old), with half of Hispanic small business owners citing previous business management experience before coming into their current ownership role.

The survey examined various factors in entrepreneurship, including confidence in ability to manage the business, areas where business owners would like to receive advice and their financial preparedness for retirement. The survey, administered to small business owners nationwide, found the majority (81 percent) of Hispanic owners handle their company's own finances/bookkeeping, with 68 percent feeling very/extremely confident in doing so. READ MORE AT MARKET WATCH

Almost a quarter of all American teenagers go online “almost constantly,” facilitated by the widespread availability of smartphones, according to a new national Not for Profit survey.

Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92 per cent of US teens report going online daily — including 24 per cent who say they spend almost all their time online, according to a new study from Pew Research Center.

More than half (56 per cent) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12 per cent report once-a-day use. Just six per cent of teens report going online weekly, and two per cent go online less often.

According to lead researcher Amanda Lenhart, much of this frenzy of access is facilitated by mobile devices. READ MORE AT PRO BONO NEWS AUSTRALIA