As the senior vice president for global communications at the clothing company Donna Karan, Aliza Licht often found herself dispensing advice to young professionals. She shared much of her expertise over Twitter, using the hashtag “#PR101,” and she soon realized her tips were resonating beyond the media relations community.
“People would tweet back, ‘That’s #life101, not just PR, and I realized they were right,” she says. Her followers started applying her tips to their lives and then reporting back the results. “If I gave out interview advice, they’d say, ‘I got the job,’ and it was very gratifying paying forward what I knew,” she says.
Before long, a book editor contacted her and suggested she turn her advice into a book. That book, “Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media,” hits shelves this week. READ MORE AT U.S. NEWS & WORLD REPORT
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