WhatsApp is the most popular messaging app in most countries—but it has yet to achieve the same heights of popularity in the US. Now a new report shows that there is one US group that’s embraced the platform: people who identify as Hispanic.
Almost half (49%) of Hispanics use the app, according to a new report from the Pew Research Center. That makes perfect sense, considering it’s the dominant messaging platform in Latin America. READ MORE AT QUARTZ
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