Businesses wanting to increase their mobile sales this holiday season should try targeting more Hispanic shoppers, new research finds.
Hispanic consumers in the United States are more likely than non-Hispanic shoppers to make purchases via a smartphone or tablet, according to a new report from eMarketer. The research from August revealed that 52 percent of Hispanic shoppers purchased clothes on a mobile a device in the past month, compared to just 38 percent of non-Hispanic consumers. Additional areas where Hispanics outpaced others in their mobile shopping this summer included electronics, music and movie tickets. READ MORE AT BUSINESS NEWS DAILY
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