CNN en Español will launch CNN Latino, a new Spanish language syndicated programming block custom made for the U.S. Hispanic market, in late January 2013.
CNN Latino targets the growing and diverse U.S. Hispanic market, delivering a broad spectrum of programming that will include news, lifestyle, documentary, talk and debate as an alternative to traditional Hispanic networks.
Cynthia Hudson-Fernandez, senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S., made the announcement this week.
"There is a real demand for relevant, dynamic, quality programming and CNN Latino is a unique product designed specifically for the growing U.S. Hispanic audience, representing the dual reality of U.S. Latinos today who are multigenerational and proud to be bilingual. The launch of CNN Latino is the first step to bringing this syndicated programming block to local broadcast stations in key Hispanic media markets across the country."
According to the latest census, Hispanics made up more than half the nation's population growth from 2000 to 2010. The Hispanic audience in the United States is at 52 million and counting, and its purchasing power totals more than a trillion dollars, according to the Pew Hispanic Center. READ MORE
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