A recent study has found that as Hispanics across the country embrace mobile technologies, banks hoping to attract Hispanic customers must change their marketing tactics to be more mobile.
The “Hispanic Mobile Banking Trends Study” — which was conducted by Zpryme Research and Consulting LLC, an Austin-based research advisory firm, and ThinkNow Research, a California-based Hispanic consumer research firm — found that 69 percent of Hispanics use their smartphone for mobile banking and 49 percent use their tablet for mobile banking.
Also, one-third of people surveyed said they would switch their primary banks to get mobile services, and more than one-third of current mobile banking users said they use mobile banking at least once per day. READ MORE
Comments