Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to “empower people to express themselves, live in the moment, learn about the world and have fun together.”
When it comes to Hispanic advertising, Spanish-language TV is king, accounting for nearly 80% of all Hispanic major-media spending in 2015 per the 2016 Hispanic Fact Pack. When it comes to Spanish-language TV, giants Univision and NBC-owned Telemundo have dominated for years. Is Snapchat about to change that? READ MORE AT MEDIAPOST
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