Early this year, President Barack Obama selected Telemundo Denver for a one-on-one interview. In September, he selected Univision Colorado. During the summer, the president gave Denver’s KBNO a 15-minute live interview.
The last time I counted, Mitt Romney's campaign had at least 15 Spanish-language videos on its YouTube page, and had commissioned Craig Romney as surrogate bilingual speaker for his father to the Hispanic community and Spanish-language media outlets.
Late in September, both presidential candidates participated in a televised forum with Univision, on different days. The forums were watched by 5.5 million viewers.
What do the presidential campaigns tell businesses about the importance of the Latino community? A lot. The campaigns are making a conscious effort and significant investments to include Hispanics in their outreach and marketing tactics — and you can bet they wouldn’t be doing it if they didn’t see the value. READ MORE
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