As more companies reach out to Latinas, one of the top online destinations for millennial women is launching a section that it hopes will resonate with the demographic.
"In our conversations with brands and advertisers, it is almost universally recognized that the Latina market is the fastest-growing market in the U.S., and it has great spending power and influence," said Anna Fieler, executive vice president of marketing at Popsugar. "It's a market that all brands want to reach."
Popsugar officially unveiled PopSugar Latina on Monday, a mobile-first hub for the modern Latina woman. Fieler said it decided to add the section because Latinas represent more than 12 percent of its average unique U.S. site visitors monthly. READ MORE AT NBCNEWS
Comments