From culture to politics, Hispanics are gaining influence in the U.S. But when it comes to franchising, U.S. Hispanics are severely under-represented -- owning just a fraction of all franchised small businesses.
In a recent report on Hispanic franchising, BlueMauMau cites a U.S. Census Bureau survey of businesses to quantify the gap in Hispanic franchise ownership. In 2007, Hispanics represented 16 percent of the total U.S. population. Yet Hispanic-owned companies represented 9 percent of U.S. small businesses and an even smaller 5.2 percent of U.S. franchised establishments.
So why the discrepancy? It's not because Hispanics aren't interested in franchising. In an article in The Street, Laurie Kulikowski cites Jose Torres, founder of Franchise4Hispanics.com (a web-based marketplace for Hispanic franchising): "The interest from the franchisee side has moved up significantly. (There is) much more interest, much more requests for information, much more calls from those who want to find about more about their franchise opportunities."
Additionally, many brand name franchisors have proactively attempted to recruit Hispanic franchisors, minimizing the effect a lack of awareness could have within the Hispanic business community. READ MORE
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