Those eye-catching numbers represent the immense, and largely untapped, scale and wealth of the Hispanic-American media market. Put into greater perspective, if Hispanic-Americans comprised their own country, it would be the fifth-largest, by population, in the European Union. And this demographic is growing -- rapidly.
Despite these figures, one component is still missing in the media industry's quest for greater diversity: Hispanic leadership in the executive suite at media companies.
As a Hispanic-American executive, who also happens to be female, I have seen first-hand the immense growth and impact diversity is having on the American economy and culture. Media executives, marketers, communicators, lawmakers and all of America are hurtling into an era where the business and marketing of diversity -- particularly the Hispanic-American market -- will be at the forefront of the American conscience.
Where Are The Hispanic Execs?
And yet a wide divide still exists between this reality and the promise for greater diversity in the ranks of media, PR, and ad agencies' senior management.
"The future of our nation depends on what happens in [the Hispanic-American] population, a segment of Americans that have not always gotten the opportunities," they deserve, said Manny Ruiz, founder of Hispanic PR Wire and Hispanicize.com, in a recent PRNewser interview. READ MORE
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