Hispanics continue to outpace whites when it comes to the adoption of mobile technology.
Marketing firm eMarketer reported this week that Hispanics are early adopters of both smartphones and tablet computers, and are more likely than whites to use mobile devices to access the Internet.
“The high adoption rates for smartphones and tablets among Hispanics are likely due to the fact that they are on average a young group, and more likely to use mobile devices instead of landlines,” according to the firm’s 2011 research.
Smartphone penetration rates are more than 50 percent among Hispanics, which is slightly higher than the nearly 47 percent that eMarketer previously had estimated.
Meanwhile, 19 percent of Hispanics own tablets - also higher than eMarketer’s previous estimate of 12 percent.
This could mean big profits for mobile companies. READ MORE
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