Why aren’t more movies being made for Hispanic audiences? They make up 21% of U.S. moviegoers (compared to 14% for African Americans and Asians), and 56% of them go to movies six times a year or more.
One of Hollywood's most underserved audiences is also its most insatiable.
Over the weekend, Eugenio Derbez's How to Be a Latin Lover hit No. 2 at the box office with a better-than-expected $12.3 million, drawing an audience that was 89% Latino. The movie bested Emma Watson and Tom Hanks' critically derided newcomer The Circle... READ MORE AT USA TODAY
Comments