At this point, it’s really not a question of whether or not Hispanic consumers utilize mobile technology more than their non-Hispanic counterparts. As recognized "trendsetters," Hispanic consumers are clearly outpacing non-Hispanics in their adoption of mobile, social and online sources for shopping, especially at the local level, according to a recent BIA/Kelsey study.
But, what is valuable to advertisers are these questions: To what degree? and For what purposes? Hispanic consumers use mobile technology and how that information can help advertisers create content that will capture their attention.
In a recent nationwide study of mobile phone use by Hispanics vs. non-Hispanics, we asked participants to shed a little light on how they used their mobile phones and the results were as expected: READ MORE
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