The war among U.S. media giants out to conquer their share of the rich $1 trillion Hispanic market is getting fierce.
"We think the established Spanish-language networks today are trapped in the same formula that ABC, CBS and NBC were 25 years ago," the CEO of Fox International Channels, Hernan Lopez, told Forbes magazine.
Forbes talked to Lopez on the occasion of this month's launch of the Spanish-language channel MondoFox, News Corp.'s new national Spanish-language broadcast television channel.
With MundoFox, Rupert Murdoch's media empire joins the battle to win Latino viewers already being fought by other media in this country like Disney and Comcast.
In the United States, according to the 2010 Census, there are 52 million Hispanics and by 2050 they are expected to number some 133 million, or one-third of the population. READ MORE
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