U.S. Hispanics who earn $50,000 to $100,000—a.k.a., “upscale Latinos”—spend $500 billion every year, according a study released Wednesday by the Nielsen company and AHAA: The Voice of Hispanic Marketing, a national trade marketing organization that focuses on Latinos.
The report, titled “Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers,” follows another publication last July by the same two groups that identified upscale Latinos as the most influential population group in marketing terms since the Baby Boomers.
According to the new study, the group tends to be bicultural, to skew younger, have larger families and are more likely to be dual income earners than non-Hispanics in the same income bracket. READ MORE
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