A lot of attention has been focused on the remarkable economic success of China, India and other Asian countries. So much so that the rise of Latin American companies as major players on the international economic scene has almost gone unnoticed.
“Latin American companies have fallen through the cracks,” says Lourdes Casanova, a lecturer in strategy at INSEAD and author of Global Latinas: Latin America’s emerging multinationals. “While other emerging market economies have been oversold, Latin America has been undersold. This book wants to celebrate the success of the region and its multinationals.” READ FULL STORY
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