Univision expects to claim a coveted title this month: the most-watched network on television.
The Spanish-language broadcaster leads the July ratings race for adult viewers under 50, beating out the “Big Four” for the No. 1 spot in prime time. On Monday, Univision launched a bragging blitz with an open letter to ABC, CBS, Fox and NBC declaring “Número Uno is the new Number One” and ending with the sign-off line: “We are the new American reality.”
This would be the first time Univision has outright won a “sweeps” period, loosely defined as a month where Nielsen collects especially detailed viewing data for advertisers. Nielsen hasn’t released its final prime-time ratings for the month, but preliminary numbers show Univision edging out the other networks in the under-50 category between the hours of 8 p.m. and 11 p.m.. Univision executives say their internal numbers show a July win is inevitable.
“Obviously, it’s an historic milestone for Univision, and frankly for Spanish-language media in general,’’ said Cesar Conde, president of Univision, which is headquartered in Doral. “It was a pretty substantial win.” READ MORE
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