Univision unveiled 30 new shows today in advance of its formal upfront presentation to advertisers in New York next Tuesday. They include a new telenovela from Televisa called "The Storm" that will air on the main Univision network and an adaptation of AMC’s critically acclaimed hit "Breaking Bad" that will air on sister network Unimas, which targets younger Hispanic males.
Speaking to reporters on a teleconference call Friday afternoon, Randy Falco, president and CEO of Univision Communications, said the two biggest trends in media today are the growing marketer focus on digital and the rapidly expanding Hispanic market, now with spending power estimated at $1.6 trillion.
“Our positioning has never been better,” said Falco -- noting the company’s efforts to have a presence across all key media channels, including TV, cable, radio, online, social media and other outlets. The company is positioning itself for the coming season as the one-stop shopping destination for marketers that want to connect with Hispanic consumers. READ MORE
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