The U.S. Hispanic population may be the fastest growing ethnic segment in the country, but according to a recent PricewaterhouseCoopers study, it is also one of the most misunderstood, with a large portion of younger viewers in the demographic watching shows on multiple devices and preferring English-language content.
Hispanics currently number about 55 million residents in the U.S. and are and expected to grow to one-third of the entire country by 2060.
In its recent report – Always Connected: U.S.-based Hispanic consumers dominate mobile, entertainment and beyond – PwC found that the segment is one of the most tech-savvy – U.S. Hispanics are more likely to use newer technology like... READ MORE AT MULTICHANNEL NEWS
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