Now that it’s a publicly traded company, Twitter is looking to target its black and Hispanic users to generate advertising revenue.
Twitter has been relatively mum about its demographics, especially since users aren’t required to fill out their race or ethnicity in their profile. But compared to the internet as a whole, Twitter boasts more user diversity and interactivity, with 20% more ethnic minority users. It has nearly twice as many black users than Facebook, according to a recent Pew study on social media demographics.
But there’s lots of money to be made as social media use continues to grow. Advertisers currently spend only 3 percent of their $75 billion budgets on black consumers, according to a Nielsen report. However... READ MORE
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