After a successful six month beta during which thousands of Hispanic consumers registered to participate in online surveys, discussion forums and sampling campaigns, Tu Cuentas is opening its platform to new clients and seeking aggressive membership growth.
Tu Cuentas, which translates as "you count" and "you tell," was founded by Larissa Acosta and Olga Bueno, two Latina entrepreneurs with deep roots in Hispanic marketing. After many years working at leading Hispanic advertising agencies, they saw an opportunity to launch a Latino targeted community that integrates Latinos' adoption of social media with the value they place in word of mouth recommendations when making purchase decisions.
According to a 2010 comScore study, 33% of Hispanics are influenced by reviews and ratings compared to 25% of the general population. Moreover, a study published by Pew Internet & American Life reported that two-thirds of online Hispanic adults in the U.S. both English and Spanish-speaking, used a social network in May 2011. Forrester's 2010 report Social Media is Mainstream for Online Hispanics, further states that 47% of Latinos online are "Creators" (persons who make the social content consumed by others) vs. 18% of non-Latinos.
Tu Cuentas takes advantage of these trends by combining user generated product reviews, moderated discussion forums and community polls of registered members. Participation in these activities earns members not only points redeemable for cash, but also additional opportunities to participate in high engagement sampling campaigns through which they receive free products to try and share with their online and offline networks. READ MORE
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