Every year during Hispanic Heritage Month (September 15-October 15) we recognize the contributions made and the presence of Hispanics in the U.S. However, your PR and marketing efforts should not be focused around this one month celebration but instead should continue year round. Here are 10 reasons why:
Fifty percent of the U.S. population growth from 2010 to 2015 came from Hispanics and now stands at 57 million, making it the nation’s second fastest growing group. The U.S. Census expects this key demographic to more than double within the next two generations.
In 2015, Hispanics controlled $1.3 trillion in buying power and it’s expected to reach $1.7 trillion in 2020. READ MORE AT BUSINESSWIRE
Comments