NALEO researchers are redirecting their aim to improve Hispanic voter turnout, pointing efforts at the most influential target inside Latino households: the women.
The National Association of Latino Elected and Appointed Officials is using new findings from recently gathered focus groups to retool its campaign for the Hispanic vote, after participants in Houston revealed that a nudge from wives and mothers could be the key.
“We will develop a strategy where we speak to Latinas,” said Arturo Vargas, longtime executive director for NALEO. “There's something there that we need to tap into to get our Hispanic mother and wife and sister to get their husbands and brothers and sons to vote.”
The groups — eligible-but-nonregistered and registered-but-not-voting Hispanics — were assembled in December to determine if they were tuned in to the political issues and candidates of the day, Vargas explained.
Participants showed that they closely follow platform issues, and demonstrated awareness but no engagement.
Asked who among them planned to vote in the 2012 elections, none raised a hand. Who might influence them to vote? Participants said they would listen to their wives and mothers. READ MORE
Comments