With a growing Hispanic population in the U.S. and Texas, what are the most effective ways to reach this market? Public relations executive Rosalynn Vasquez offers tips on increasing your messaging and PR efforts to reach the Hispanic audience.
Vasquez is manager of Hispanic public relations for The Power Group, the Dallas-based public relations agency.
Business, then culture
Companies must first understand and engage in meaningful conversations about their business, challenges and overall industry. Every company is different and has a unique set of goals, target audiences and messaging. Once that is established, you can create a plan to be culturally relevant as a complement to the overall business objectives. READ MORE AT DALLAS MORNING NEWS
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