We all know networking has the potential to dramatically enhance our careers; making new connections can introduce us to valuable new information, job opportunities, and more. But despite that fact, many of us are doing it wrong — and I don’t just mean the banal error of trading business cards at a corporate function and not following up properly. Many executives, even when they desperately want to cultivate a new contact, aren’t sure how to get noticed and make the right impression.
I’ve certainly been there. Years ago, I was a speaker at a tech conference — as was a bestselling author. By chance, we met in the speakers lounge and, massively unprepared, I fell back on platitudes. It’s great to meet you! I love your work! I handed him my card. If you’re ever in Boston, it’d be a pleasure to meet up! He hasn’t called, and frankly, I’m not surprised. READ MORE
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