Latina moms are going to be the subject of the same fervor and focus that was put towards marketing to moms and social media back in the ’90s. One in four babies in the U.S. are born to a Latina mother and, by 2015, that number will change to one in three, with their purchasing power estimated to reach $1.5 trillion. According to Nielsen, “they are now the primary or joint decision-makers in every major category including groceries, finances, electronics and family care.”
As with every demographic uptick, this will have major effects on brands and their shopper marketing strategies. Here’s what we know about the rising influence of Latina moms and how brands can effectively reach them. READ MORE
Comments