They’ve got the power: Hispanic women are a new power factor not only for the Latino community but also for the U.S. economy, according a new report released today by Nielsen.
The report shows the increasing influence of Latinas in the U.S. because of their will to improve their educational pursuits and career development.
Latinas are outpacing Latino males and continue to be overwhelmingly the decision-makers in household spending. But not only that: Hispanic women have surpassed the proportion of non-Hispanic white families with children, and through their youth and increased incomes, they have gained significant consumer power, leading them to be actively courted by marketers.
The most prominent points
Latinas’ embrace of culture and language is salient, in that over the past decade, bilingual language has held steady.
Latinas in the U.S. are expanding their purchasing power. They are rapidly catching up with or exceeding Hispanic males and non-Hispanic females in big ticket purchasing, and say they are the primary decision makers in their households, making them pivotal to the Hispanic market’s $1.2 trillion in annual buying... READ MORE
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