Acculturation continues to be contested in our industry. The death of the Spanish-language continues to be trumpeted. The need for specific Hispanic marketing efforts has even been called into question with the growing popularity of Total Market efforts.
Yet Hispanic media is thriving. Mitú, a Spanish-language vlogger network, raised $27 million in funding this year, Cox Media is launching Glosi, a premium Spanish-language video streaming service, and Netflix is increasing Spanish-language programming. The list goes on and on.
So, how do these two seemingly competitive narratives coexist in the Hispanic market space? READ MORE AT MEDIAPOST
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