Companies that want to provide customers with the best possible product or service -- and improve their bottom line -- need to recognize the diversity of those customers and employ people who reflect similar demographics.
Meet customers where they are.
Recognize that your entire customer base does not think or act in lockstep. Learn more about them to gauge how you can better meet their needs, Crichlow said. Encompassing inclusivity in your products or services can broaden your market, too. READ MORE AT SMARTBRIEF
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