Square, the payments processing start-up, is looking for new users for its credit card device among the US’s growing Latino community.
The company, co-founded by Twitter’s Jack Dorsey, is today unveiling Spanish language support and software in hopes of tapping into the purchasing power of America’s more than 50m Latinos.
US consumer goods and media companies have long wisened up to the purchasing power of the country’s Spanish-speaking population, but tech start-ups have not tended to target that demographic. READ MORE
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